At the 2009 Consumer Electronics Show, Sony unveiled its latest Walkman MP3 players. They include the W-series Walkman® MP3 player NWZ-W202, featuring a cord-free, wearable design, and the X-series Walkman Video MP3 player NWZ-X1000 models that not only support Wi-Fi technology - but for the first time - features both an Organic Light Emitting Diode (OLED) touch screen and digital noise cancellation capability.

"Each new Walkman series has different points of appeal that integrate Sony's latest technologies and engineering prowess," said Andrew Sivori, director for Walkman players in the Audio Products Division at Sony Electronics. "These devices provide a unique audio experience that satisfies consumers who demand innovation, performance and convenience from their digital music player without sacrificing the sound quality."

Consumers know that the new Sony Walkmen are designed to compete wit the sexy-cool Apple iPod Touch and Apple iPhone which basically stole Sony's dominant position in the portable radio market and gave it to Apple Computer. Sony is now firing back with some cool factor of their own with noise canceling which is a popular feature on Bose headphones as well as some video sizzle with their OLED touch-screen.

Entry level models will start at $70 and will come in black and pink. Larger storage devices have yet to be priced.