Network Ad Specifications

  • By: HomeTheaterReview.com,

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(effective April 22, 2010)
 
High Performance Banner Ads
HomeTheaterReview.com uses its own server-based ad serving system and accepts two IAB approved sizes of banner ads:

728x90 pixels - 50kb max file size
300x250 pixels - 50kb max file size

The HomeTheaterReview.com network can accept Flash banner ads for our clients' campaigns. It is important to note that the ads must be created to follow very specific guidelines or tracking of those ads is nearly impossible. Our complete tutorial on how to make successful Flash ads for the HTR network is listed below.

Email Newsletter Ads
HomeTheaterReview.com offers a weekly email newsletter, reaching consumers effectively and quickly. In HTR's newsletter, there are two types of ads:

300x250 pixels - 40kb max file size
75 word - "advertorial"

Dedicated Emailings
HomeTheaterReview.com can reach nearly every dealer, installer and retail buyer in the AV industry, as well as tens of thousand of consumers. Layouts for HTML emails vary. Contact HTR for more information.

Support
Call 310.860.9988 for support for any advertising-related questions or to secure sending an RFP.

Ad Reports
Ad reports are available upon request.

Creating Flash Ads
After you have created your Flash banners, you will need to create a clear button with an actionscript assigned to it for the ads to properly track. Make the button a square that is slightly larger than your stage (if the ad is a 300x250 then make the button 305x255). The button "fill" color can be any color but the "Alpha" needs to be set to 0%. This will create a clear button that is clickable.

You then will drag the button from the library, onto the stage, in a new layer at the top of your stage.

Please assign the actionscript below to the clear button. DO NOT ASSIGN THE ACTION SCRIPT TO THE LAYER. IT MUST BE ON THE BUTTON ELEMENT DIRECTLY, LOCATED IN THE LIBRARY WINDOW. You should NOT see a lower-case "a" on the layer with your button in the timeline. Also DO NOT fill in the http:") below with your own URL.



on (release) {
if (clickTAG.substr(0,5) == "http:") {
getURL(clickTAG, "_top");
}
}



When you export the files, please make sure that the option "enable simple buttons" is checked and under the export options, make sure that you enable actionscript 2.0. It is also important that you place your desired background color in your ads. Do not assume the background of the end user's browser will be black or white.

YOU MUST EXPORT YOUR FLASH MOVIE IN FLASH 6 FORMAT TO GUARANTEE PROPER TRACKING




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