Apple Denies Rumor About 1080p Video on iTunes

  • By: HomeTheaterReview.com,

Subscribe to our FREE weekly newsletter Print this article

AppleTV_image.gifRumors have recently surfaced that Apple is quietly adding higher-resolution HD video content to their increasingly popular iTunes download platform. 1080p video resolution is currently the highest level of high-definition content available to consumers today and is found only on Blu-ray and on limited satellite broadcasts. Apple is currently offering HD video at a lower but still HD 720p video resolution.

Additional Resources
• Read more stories like this on HomeTheaterReview.com.
• See Apple's new Apple TV.

In a call with HomeTheaterReview.com yesterday, Apple denied the rumor and clearly stated, "Apple sells HD content in 720p" in no uncertain tones.

Apple has well over a million consumers buying movies from them. This represents a new way to distribute movies for major studios and indie projects. On May 5, 2009, April Showers, the film concerning the Columbine shootings, will be the second movie ever to "day and date" release on iTunes. April Showers is the first movie made in native 4k video and promises to look very good at 720p video.

In the event Apple ever does upgrade to 1080p, which would require significantly larger files and likely slower download times, they would inspire the fear of God in Netflix, which has increasingly upped the cost for Blu-ray rentals for their best, most fervent HD movie enthusiasts. The draw with Netflix is their ease of use and HD content. Apple is even easier to use for anyone with an iPod touch, a Mac, an iPhone or Apple TV. Netflix's recent abuse of goodwill with their consumers is already paying dividends for Apple, but the addition of HD would be yet another blow to Netflix.

  • Comment on this article

  • By Mark Donnigan

VUDU has over 1,500 movies natively encoded in 1080p with data rates as high as 20 Mbps with the HDX format. HD 1080p is instant play with a > 4 Mbps Internet connection. HDX is delayed start because of the large data rates being used.

  • By Tyler

The Apple TV cannot handle 1080p videos..... on 720p24/30

  • By digitalbt

I read that in "May 2002 Star Wars Episode II: Attack of the Clones became the first high-profile, high-budget movie released that was shot on 24 frame-per-second high-definition digital video, using a Sony HDW-F900 camera. "

Post a Comment

You are encouraged to post your comments using Facebook on HomeTheaterReview.com. Simply sign in to your Facebook account below and post away.

Featured Audio-Video News

Are AV Retailers To Blame For Lofty High End AV Prices?

Are AV Retailers To Blame For Lofty High End AV Prices? -

The audio video has been in a state of flux or some time, splitting sales up between specialty dealers, big box stores, and online sellers. However, the dealers may have had more to do with this than they think.

Latest Streaming, Apps, and Downloads News

Update On The Latest Video On Demand Technology -

Streaming technology is constantly evolving, bringing better content to your HDTVs faster in and in higher volumes. Adrienne Maxwell checks in on the technology to evaluate the state of the field.

The Audyssey Audio Dock Air is Here -

Audyssey has released their own audio dock compatible with Apple's AirPlay technology. The difference with this dock, however, is that Audyssey's dock contains Audyssey's sound technology to improve sound at every range.

Fox, Warner Bros, SanDisk, and Western Digital to Advance Digital Ownership of High Definition Movies -

Fox Home Entertainment, Warner Bros Home Entertainment, SanDisk, and Western Digital have teamed up for Project Phenix, a new plan to make high definition downloadable content available across multiple device and platforms.

Naim Debuts New Super Streamer NDS -

Naim Audio has debuted a new streaming media player in the NDS. The NDS using the highest level of technology that Naim has to offer to deliver excellent audio to the user with options for upgrade.

Meridian Announces Availability of the Core Control App -

Meridian Audio has just announced an expansion of control platforms for the company's Sooloos media server system. This time Meridian is bringing Meridian Digital Media Systems to the iPad.

HBO Go Added to Samsung TVs -

HBO Go and Samsung has partnered to bring the HBO Go service to the Samsung Apps store, giving Samsung television and Blu-ray player owners the ability to access all of HBO's content.

Verizon Teams Up with Redbox to Offer Streaming Solution -

Verizon has teamed up with Coinstar's Redbox to create a new streaming option to compete with the like of Netflix. But the questions remain, how will this service be different and is it too late to the game?

DVDO Unveils the DVDO AIR WirelessHD Solution -

DVDO has announced the availability of the DVDO Air Wireless HD system, which claims to wirelessly stream HD video and uncompressed audio as well as a few other notable features.

UltraViolet Content Begins to Gather Support -

UltraViolet has been making headway into the home media marketplace since the service's launch. According to supporters at the 2012 Consumer Electronics Show, the service could become a contender.

Rovio and Samsung Partner to Bring Angry Birds to TVs -

Samsung has put a lot of effort and energy into building up the company's app platform for the Samsung televisions. Now that effort has brought the wildly popular game, Angry Birds, to the Samsung platform.