Apple Computer is notoriously secretive about their future technology which has created a whole world of Mac gossip and rumor sites. Computer super-site, CNET.com, is not one of these gossip sites and they are reporting that there is talk that Apple is on the verge of releasing Blu-ray functionality for its all-important iTunes 8.2 version.

There is also conjecture that Apple might be adding Blu-ray drives to some of their machines despite Apple leader, Steven Jobs, recently complaining about the licensing fees and process for Blu-ray.

Apple Computer was one of the big supporters for Blu-ray in the HD DVD versus Blu-ray HD disc format war. We know who won there and Blu-ray is rocking over 20 percent market share with its 1080p video and HD audio performance. Apple's iTunes is HD video at 720p and downloadable. Beyond home theater applications - the increased storage capacity of Blu-ray as a disc format makes it tempting for Apple super-heavy-users on the desktop tower Mac Pro machines. A Blu-ray drive in a Mac Mini or Apple TV would raise the price but would make it even more tempting in the home theater market as you would have the best in music/movie downloads along with the best in 1080p video in one slick package.