Bang & Olufsen just announced the launch of their BeoVision 4 103-inch plasma. BeoVision 4 103-inch presents one of the biggest televisions on the market as well as the only one of its stature to come with a stand that can lift the screen and turn and tilt it to the optimal viewing position at the touch of a button.

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The BeoVision 4 103-inch will travel on an U.S. tour for three exclusive press and customer events in New York, Los Angeles, and Chicago. The events will present the sole opportunities to experience the product in person, as it will not be on display in showrooms (each one is built to order). The New York and Los Angeles events will be hosted at The Audi Forum on May 6th and Aston Martin Beverly Hills on May 20th respectively, and will feature Sofia Coppola Champagne as the official champagne sponsor. The Chicago event will be held at the Bang & Olufsen America corporate office on June 16th.

Placed on a motorized floor stand, BeoVision 4 103-inch represents a whole new approach to the placement of a giant flat screen television. The screen itself rests only inches above the floor when not in use, thus reducing its prominence in the room and concealing all integrated applications. The screen with the BeoLab 10 can also be wall mounted for maximum flexibility.

When turned on, the 580-pound screen elegantly elevates itself to the optimal viewing position, and the seamlessly integrated BeoLab 10 center-channel loudspeaker emerges beneath the screen, moving forward until it is flush with the front frame of the television. At the same time, the screen will turn and tilt according to the user's preferences.

When the television goes into standby mode, the whole process is repeated in reverse -- all at the touch of a button on the Beo5 remote control.

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