Bowers & Wilkins has embarked on an aggressive social media campaign in North America designed to engage with fans and celebrate music through inspired dialogue, exclusive content, and exciting product offerings. Bowers & Wilkins plans to drive additional interest to these social sites through the launch of the Bowers & Wilkins Sound Sessions. The Sound Sessions are a series of intimate, VIP-only listening events where a renowned musician will gather with their fans to celebrate and listen to their newly released album, played through Bower & Wilkins loudspeakers.
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The Bowers & Wilkins Sound Sessions will be promoted across music blogs, websites, artist pages, Twitter feeds and re-feeds, Facebook, YouTube, and more. Individual artists in the program will also be promoted across all social media platforms by their respective music labels.
Fans and followers will be directed to register on a Bowers & Wilkins landing page, www.bwsoundsessions.com. Lucky winners will receive a pair of tickets granting them VIP access to the private Bowers & Wilkins Sound Session event, a meet-and-greet with the artist, and a pair of the Bowers & Wilkins P5 headphones.
Tinie Tempah is the first artist in the series. The charismatic 22 year old artist whose album, Disc-Overy debuts in the U.S. on May 17th, is already a phenomenon in the U.K. where the album debuted at number one and produced four Top Five singles, including two number ones, and is currently closing in on double platinum sales status.
He's now experiencing a major breakthrough in America, where his single "Written In the Stars" was recently hailed by Entertainment Weekly as one of the "next big hits of 2011". The song is currently number 13 and climbing on Billboard's Hot 100, and is already certified gold and climbing to platinum status, making it clear that Tinie Tempah is on his way to becoming the first British rapper to achieve major stardom in the U.S.