Jerry. Great article. Needs to be said. PS Audio has been actively trading "cash for clunkers" for the last 90 days and giving 100% MSRP on trade-ins. We've been treating this as a special that ends this month but it's been so successful we're considering making it permanent at a later date.

Thanks for bringing this to the audio world's attention.

Jerry. Great article. Needs to be said. PS Audio has been actively trading "cash for clunkers" for the last 90 days and giving 100% MSRP on trade-ins. We've been treating this as a special that ends this month but it's been so successful we're considering making it permanent at a later date.

Thanks for bringing this to the audio world's attention.

Gee why don't you just tell EVERYBODY to go to their local dealer if they sell the same stuff, use their time to learn all about it, and then call Craig so he can undercut the dealer who educated the guy in the first place.
It may seem like good business, but giving stuff away, especially into another dealers environment is just wrong. So thanks lots.

Small detail...'theatre' is not an incorrect spelling but rather a more commonly used spelling in England (and many other countries, for that matter). 'Theater' is more often used in the U.S., but both spellings are acceptable. 'Shoppe', on the other hand, is an old English spelling for 'shop' and is no longer recognized as a correct spelling. Unfortunately some people find it cute to use this word. If you question this, I would refer you to the online Cambridge dictionary, which recognizes both British and American English spellings.

I was being an American PIG (for effect)

In America - the term is "Home Theater" Las Vegas is about as American as a city gets. I have NO idea why they call themselves what they do.

WHY would you build an odd spelling into a URL even with a 301 redirect?

Theatre is not the old english spelling, like shoppe or olde.

The use of the word “theatre” goes back to the turn of the 20th Century. Most of American society, particularly those who owned live theater venues, looked upon the new cinema art form as nothing more than a bawdy fad that would soon collapse under its own low-class offerings.

To make a distinction between the “legitimate stage” and the cheap mass produced moving picture productions that had everyone seemingly getting their own piece of this new-fangled pie a line was drawn.

This line divided those venues that offered specific types of entertainment. Live shows that performed on stages without screens remained “theaters” while the new form of entertainment, moving pictures, were shown on screens without a stage for live productions and were, therefore, called “theatres”.

Having this unique spelling informed the public what type of entertainment they were going to see.

Of course, the two-name distinction lost its relevance quickly once the general public began to embrace movies not as the bawdy display of yore but a medium that was growing in sophistication and class. Soon, both forms of entertainment were in the same venue. Comedy, dancing and singing acts would perform prior to the “shorts” which were followed by the “feature attraction” trailed (remember this word) by what was coming next week using snippets from that feature film that, in industry slang, became known as “trailers”.

Today, the line has faded away with history. The only people who are conscious of the distinction are motion picture exhibitors, who name their companies, and companies that own venues strictly for live performances. Take a look at the entertainment section of your newspaper and you’ll probably see the two words used loosely all over the page.

So, no actual claim can be made by anyone, purist or not, that by using one word or the other has its proper usage. Rather, the distinction is one of tradition only.

I can not believe you folks are supporting the cash for clunkers. Cash for clunkers is doing no different than what the Dems did on the housing market. Lets just extend more credit to all those people who can't afford a new car. Brilliant idea. Just like bailing out the banks, and the auto industry. This Country is headed down the drain because of people like you all. You should be ashamed of yourselves.

Trevor,

What the hell are you talking about? Seriously, turn off the Glen Beck and open your mind.

First of all - if you don't like paying taxes please allow me to extend you the first offer to find another first world country that you can have anywhere CLOSE to the economic opportunity that you have here and pay less tax. Wait, you can't find one? That's because it doesn't exist.

You mention Dems and the housing market - what about what the Republicans did in 1978 in California with Prop 13 that ultimately got Regan elected here as a gov. Prop 13 locks property taxes in without any increase in percentage. So what happens is a Boomer in his late 30's buys a house in say Laguna Beach and pays in 1980 dollars say $5,000 a year in taxes. This guy today pays the same $5,000 in taxes while his neighbor might be paying $60,000 or more per year for a lesser house. Its TOTAL inequity. The age discrimination that it was supposed to end with older people needing to sell their homes in CA has now reversed so that young people are FLEEING the state while Boomers don't pay their fair share.

Warren Buffett asked Arnold to repeal (even slowly) prop 13 and he refused to even deal with the topic.

CA schools were ranked number one in the late 1970's. Today they are ranked number 49 in the country despite the fact the the CA economy is the 7th largest in the world.

Lastly, how's the DOW doing since Obama took over? Pretty good. How did Clinton do? Allow me to remind you that it was the longest economic boom in the history of the country. If you love money - you are a democrat. Tell that to Rush and his buddies. Its not about paying less tax - its about making more money, investing in the future and growth.

Jerry,

This is great news! Please let Craig know that I am ready to trade my $11,495 Runco 50" plasma that I bought last year (which now sells for $4495) for a new $9,995 Runco 65" plasma. This way I get $1,500 back and go from a 50" to a 65" 1080p plasma...

While I am at it maybe I should trade in that $30,000 Kaleidescape System for a $7,500 Niveus so that I can have the HD upgrade and pocket the $22,500 difference. The icing on the cake is that I will get to enjoy my VIP treatment at a Mandalay Bay Suite during my little Vegas getaway courtesy of Craig.

But seriously, what are you thinking?! You are lacking some fundamental PR skills my friend... Any consumer that reads this article is going to think that they should get the world on a string and if they don't they are getting ripped off, which is going to make the effects of the recession even worse for the retail shops. Any dealer that reads this article is going think that you are undercutting them by trying to direct all sales to Craig Mart.

I think the message you were trying to send was that AV Retailers need to get creative to drive sales in this economy and that a trade-in program is worth considering as it gives the consumer some incentive. Obviously the trade-in value would vary on a case by case basis depending on condition, age, and what is being purchased. Lastly, you forgot to say support your local AV Retailers...

P.S. Consider saving your political views and the American PIG comments for your personal life.