Anchor Bay announced today that Denon Electronics has chosen to incorporate Anchor Bay video processing chips, with the latest proprietary Video Reference Series (VRS) technologies including Precision Video Deinterlacing and Precision Video Scaling, across their newly introduced product line. Seven AVRs and one Blu-ray player, scheduled for release in June and July, will use Anchor Bay chips to provide video format conversion and enhancement functions.

Anchor Bay's flagship ABT2010 chip powers the video processing in the $1,999 AVR-4310CI, the $1,499 AVR-3310CI, and the $849 AVR-2310CI receivers, all from Denon's Custom Integration product line. The ABT2010 also processes video in two receivers from the premium brand's Retail Home Theater Series line, the $1,499 AVR-990 and the $799 AVR 890. For the $549 AVF-1910 and the $499 AVR-790 receivers, Denon has selected the versatile ABT1030 chip.

In these receivers, the ABT2010 and ABT1030 are used to convert all standard and high-definition analog and digital video sources, up to 1080p. Both chips also feature Anchor Bay's unique Progressive ReProcessing technology that can undo the effects of poor deinterlacing and allow Anchor Bay's award-winning deinterlacing technology to output a much improved progressive signal.

The ABT2010's frame rate conversion technology is used to output 1080p24 for the best image quality in today's displays, and its Mosquito Noise Reduction and Detail and Edge Enhancement functions provide users with additional options for image improvement. All receivers are expected to ship in June 2009.

"Our customers expect superior image quality and flexible video processing in their receivers and Blu-ray players," said Jeff Talmadge, Denon Director of Product Development & Systems Integration. "In planning our new product lineup, it became clear that Anchor Bay's range of semiconductor products was ideal for Denon's array of products. Their cost-effective solutions and hands-on support have enabled us to deliver unsurpassed performance on schedule."