DTS Surround Sound Technology to Be Used During 2010 FIFA World Cup Broadcasts

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DTS has announced that it will be providing DTS surround sound technology for the 2010 World Cup taking place in South Africa from June 11 through July 11. By using DTS Neural Surround, ESPN and other broadcasters will provide soccer fans in the United States and Brazil the ability to listen to the games in 5.1 surround sound.

"DTS surround sound technology will be an integral part of the broadcast productions at the 2010 World Cup," says Geir Skaaden, VP, North American Licensing Operations, DTS, Inc. "When it comes to the surround sound experience, DTS is committed to working with broadcasters to efficiently deliver High Definition Audio to viewers worldwide. As the consumer demand for high quality entertainment in the home continues to grow, DTS will continue to do our part and deliver the highest quality audio experience possible."

Hardware integrated on-site includes the DTS Neural Surround Sound Encoders and Decoders as well as the Mono2Stereo 4-channel stereo synthesizer built by hardware partner and licensee DaySequerra. Both solutions allow mixers to create a surround sound mix while maintaining voice clarity from the announcers.

DTS Neural Surround is one of the many broadcast and production technologies developed by DTS and licensed worldwide to partners and distributors such as DaySequerra and Harris Corporation. In addition, the widespread adoption of DTS-HD Master Audio in high definition movies and music is fueling consumer demand for DTS technologies in the new digital entertainment ecosystem.

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