Talk about forgetting who brought you to the prom - ailing satellite radio provider Sirius XM (SIRI) has decided to leave the racy Howard Stern off of their newly released and highly anticipated Apple iPhone app. Sirius argued to government regulators that they needed to merge with XM because they compete with the iPhone, other phones, MP3 players and beyond. While they were right about satellite radio competing for attention from consumers with other devices and services - nobody told consolidators that a consolidated Sirius-XM would bring the worst of XM's programming to Sirius thus leaving the satellite customer without any options. Compounded by the horrible economy, a weak new car market and weak programming, subscribers are leaving Sirius-XM at a record pace.

Howard Stern, the self proclaimed King of All Media, is unquestionably the driving force behind the success Sirius has had in recruiting his loyal listeners to pay for satellite radio. His national fan base actually pays to listen to the now R if not sometimes X-rated content on the Stern Show four days a week and on repeats. If Stern truly is the King of all Media which you could make a strong argument for - why the hell would Sirius-XM leave him off of the iPhone app? Sirius-XM could have had an age check element to signing up to listen to Stern to protect minors from hearing about Chaz Bono's pending "neo-penis" or hearing actress Carmen Electra on the Sybian.  (click for video)

Read more on Page 2