
About a week ago, I was talking to the former editor of Home Entertainment Magazine, Geoff Morrison. Geoff is one of the best young writers in the AV business who is a trained video calibrator, has retail experience from Circuit City back in the day and has worked as a writer for Home Entertainment, Home Theater Magazine and elsewhere. He had mentioned to me that he was at a local convention called "Blue-Con" which was organized for the advancement of Blu-ray as a format among other goals. Geoff went on to talk about one of the panelists who was talking about the idea of on-demand intellectual property for Blu-ray. In other words - he is suggesting that the studios are asking consumers which movies they want to see next based on commitments or pre-orders.
This idea is pure gold.
Making a Blu-ray isn't cheap but it's not $1,000,000 either. If you know you have 5,000 enthusiasts lined up to buy the movie at a reasonable price - you know as a studio that you likely will make your money back. With the right marketing, supplemental materials, packaging and added value goodies - you could have a home run on your hands. From a business standpoint - what you are trying to avoid is investing in a stiff. Ishtar likely doesn't need to be released on Blu-ray any time soon but Sam Raimi's Army of Darkness might quietly sell 100,000 copies to cult fans.
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Why Isn't Music Sold On Blu-ray by the Major Labels?
The discussion quickly led to my long-standing question as to why the major record labels don't sell music on Blu-ray. Geoff can't figure it out either. DVD-Audio and SACD were downright stupid formats in retrospect. They were dueling formats that had little to no meaningful support in terms of titles offered. Consumers feared picking the loser of a VHS versus Beta battle. Consumers rejected the expensive components and the nine (count 'em NINE) cables needed to hook up a player. They rejected the need for a new receiver and/or AV preamp. With no catalog support to go with Dark Side of The Moon or Fragile of The Black Album - early adopters were left at the altar with their remotes in their hands wanting for more in HD audio - especially in 5.1 surround. Amazingly, Blu-ray solves all of these concerns and others. Blu-ray players are cheap - priced well under $200 today. Blu-ray has 30 percent market share. HDMI on Blu-ray copy-protects the material. Unlike SACD, Blu-ray has video on the disc. Blu-ray is many times larger a disc format than either SACD or DVD-Audio and can pack HD caliber 24 bit 7.1 channel audio for movies.
What Blu-ray could do for music would be insane if any studio could figure it out. Think about what's possible:
• A disc packed with 5.1 or 7.1 HD surround at 24 bit 96 kHz (maybe 192 kHz) resolution.
• HD video supplementals at 1080p resolution.
• Tricky HD video screen savers for home theater users that would bring a visual element into the musical experience (think iTunes).
• The chance to sell more screen savers and photos via BD-Live and other online retailers.
• Audiophiles could get HD resolution files that are copy-protected but are at seven times higher resolution than CD. There's room for 24-bit stereo and surround sound on a Blu-ray disc. 24-bit audio trashes CD resolution 16-bit audio. It also trashes analog and everything else. It's audiophile heaven.
• An additional disc (a CD perhaps) that could be added to the package complete with lower resolution tracks for iPods and computers would be easy and affordable to offer.
• Download codes for Apple or other services could be offered as part of the package.
• Special promotions for concert tours only for people who use the online interface of the Blu-ray player to access special offers, tickets, live concert sound and more.
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Comment on this article
I think it would be great if consumers could have some input as to what titles would be released on Blu Ray. I have one now.
Pink Floyd, The Wall
Jerry, please don't stop trying to bring this issue to light, hopefully someone out there might take note. Adam Sosinsky is VP of New Media at Sony Music. What are they doing over there? Output is limited in terms of concert Blu-ray's, almost all of which have been fantastic particularly from an audio standpoint. Where's Thriller Blu-ray with the entire album in 5.1 24/192, all three videos in their entirety with new 5.1 audio?
Warner Bros has let Tom Petty put out two albums now on Blu-ray, Mojo and Damn The Torpedoes, both of which have stunning sound. Won't they take it upon themselves to perhaps try releasing the Dire Straits catalogue in Blu-ray Deluxe with CD digital copy and .mp3/iTunes download coupons?
Sony is still distributing Pearl Jam and Dave Matthews Band. The fanbase for these bands are mostly in their late 20's and 30's now and definitely are rabid enough to snatch up 5.1 deluxe versions of "Vs.", "Ten", "No Code", "Under The Table and Dreaming", "Before These Crowded Streets", complete with performance footage, new interviews, archival footage, B-sides, etc.
UMG has the 5.1 mixes to several Elton John albums already done, re-release them on Blu-ray. And Beck's Sea Change goes for $100 minimum these days on SACD because it's such a great surround mix, how can they not observe the demand here?
It truly makes you want to just smack your palm against your forehead at the potential that's so blatantly obvious here that the studios continue to ignore. Please continue to keep this issue alive, we are posting your article in the high rez audio section of the Blu-ray forums and asking people to post this to their own profiles to continue to spread the word.
re: "They say nobody can hear the difference and that downloads are good enough. That's total bullshit and anyone who cares about music knows it. An 85-year-old woman with a hearing aid can hear that a 24-bit master tape quality album sounds better than a CD. Hell, I will pay for the blind study if the majors agree to do the project when this myth is debunked"
A well mastered CD will sound pretty much identical to a high res disc. The vast majority of people will be unable to hear the difference between a 24/96 master and the downsampled 16/44.1 version. The issue with CDs today is many popular releases and remastered re-issues are compressed and brickwalled. No need for a new format to fix that, and no guarantee that Blu Ray Audio would not suffer from "Loudness Wars" as well.
The only real audio advantage of Blu Ray Audio would be lossless 5.1 sound. That a CD (nor DVD) cannot deliver. But most music listening is not done confined to a surround sound system.
You can't say on one hand that that most people won't tell the difference between 16/44.1 and 24/96 and then say that the problem with CD's is the loudness wars because most people don't care about that either.
The real problem with CD's and why they've just seen another 20% drop in 2010 according to Nielsen is that there is no value added content. Look at Tom Petty's Damn the Torpedoes Blu-ray. You get a 5.1 lossless surround mix, 2 videos with HD-audio, 9 bonus tracks all in high resolution and an easy-to-navigate menu system. People will buy physical media again if you give them a reason to. If you put out Ten with a high resolution surround and stereo track and all the videos with the new 5.1 mixes, unplugged, concert footage, interviews, b-sides, etc., all for $19.99 people will buy it.
And Ryan Ulyate, Tom Petty and Mike Campbell have already shown how to do Blu-ray and CD releases and deal with the loudness war, even though their CD releases are still damned good. You master the 16-bit files for CD and digital downloads separately from the 24-bit master used for Blu-ray and vinly, the latter has no dynamic range compression applied at all. And drc on a surround mix is just stupidity because people who listen to surround generally ARE doing critical listening.
When I saw this article, I knew it was Jerry's! Cudos on such an important issue in our ever growing home audio world.
"Consumers demand more value, HD content, more supplementals and more goodies for less money. Give it to them and don't be surprised to see a multi-billion dollar business being born again." (JC)
I've posted before in the forums that we want more affordable Blu-Ray music concerts to be produced; and at a price we can afford. The Frys price on Eric Clapton's 2010 Crossroads album is $30.00 on Blu-Ray. I found it cheaper on Ebay, but is it a dup from Taiwan?
As far as aking consumers what music would they like to be seen put out on Blu-Ray, that is a super idea. I'm almost 60 and still love the music of the 70's and up excluding the extremely hard stuff and rap. The great blues and jazz artists will be snatched up like candy from folks from 20 to 65 years in age if priced right.
It is disappointing to hit the box stores and see the lack of these Blu-Ray offerings. We have so many talented artists out there. My DVD library is 3/4 music; 1/4 movies.
I used to be a "stereo" only guy when it came to watching my music concerts but with the quality of the Blu-Ray, my great AVR and large center speaker, (2-12s/m/t), the concert stage is quite literally put in my living room.
Hollywood; are you reading our forums and taking notes?
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