Panasonic and CBS Sports Announce First 3D Broadcasts of US Open

  • By: HomeTheaterReview.com,

Subscribe to our FREE weekly newsletter Print this article

panasonic_logo.gif The United States Tennis Association (USTA) just announced that Panasonic has become an official sponsor of the US Open in a new three-year agreement. Working with CBS Sports, the USTA and Panasonic will spearhead the first-ever 3D broadcasts of the tournament. CBS Sports will produce 3D versions of all the Arthur Ashe Stadium matches that it broadcasts in high definition on Labor Day weekend and on finals weekend, September 10-12. These matches will be made available nationwide via DirecTV's exclusive dedicated 3D channel, n|3D Powered by Panasonic.

On-site at the 2010 US Open, Panasonic will have three 3D viewing galleries: a 3D showcase located in the former International Tennis Hall of Fame Gallery on the floor level of Louis Armstrong Stadium, another in SmashZone, the US Open's interactive tennis experience located in indoor facility, and one more in the South Plaza area. Panasonic and DirecTV will also present the US Open semifinal and final matches live in 3D to hundreds of TV retail outlets nationwide as part of the September 10-12 National 3D Demo Days organized by the Consumer Electronics Association.

The 3D broadcasts will use a separate production team and equipment from the traditional HD broadcasts of the tournament. Plans call for six camera rigs (each holding two high definition cameras), two special 3D production trucks, and a unique 3D-dedicated CBS Sports broadcast team. CBS has designed the 3D camera placements lower to the court than traditional TV locations, in order to capture the close-up and personal dimension of tennis.

In order to view the US Open in 3D, fans must have 3D televisions and 3D eyewear and be subscribers to DirecTV.

Related Content
For more information on 3D please read our articles, The ABCs of 3D: Key Terms You Need to Know and Where Is All Of The 3D Content?

  • Comment on this article

Post a Comment

You are encouraged to post your comments using Facebook on HomeTheaterReview.com. Simply sign in to your Facebook account below and post away.

Featured Audio-Video News

24-Tech: Ideas On How To Get Your Home Theater Working Like It's Installed At CTU

24-Tech: Ideas On How To Get Your Home Theater Working Like It's Installed At CTU -

24 was a great show that had some ridiculously impressive technology. So impressive, it defied the reality of the actual technology used. However, the ideas are great. Jerry Del Colliano thinks about how those ideas could be translated to home theaters.

Latest 3D HDTV

Meridian HD621 HDMI Audio Processor Gets 3D Update with All-New Firmware -

Meridian Audio has upgraded the company's HD621, which serves as a link between the system and the sources, to be able to process and distribute a 3D signal with a new firmware update.

LG in Trouble Over 3D Ad Claims -

LG made some bold claims about their 3D HDTVs that were seemingly backed up by evidence. However, a investigation by the National Advertising Divison has found that that really wasn't the case.

LG Unveils 84-inch 3D HDTV With Voice Control -

LG Electronics has a big surprise in store for the 2012 Consumer Electronics Show, an 84-inch 3D LCD HDTV that also supports resolution above 1080p and has voice control capabilities.

3D HDTV Chipset Integrates Sensio Hi-Fi 3D -

The new Marvell chipset, which is designed for 3D HDTVs, integrates the Sensio technology Sensio Hi-Fi 3D to aid in the process of providing a high-fidelity visual image in modern HDTVs.

LG's 55LW9800 First Passive 3D HDTV to Get THX Certification -

LG has fully embraced the idea of passive 3D technology. So much so that the company's new 55LW9800 LED HDTV is the first passive 3D HDTV to receive certification from THX following a series of tests.

3D Standardization Gains Support from Four TV Manufacturers -

Panasonic, Sony, Samsung, and XPAND 3D have found allies in the form of global television manufacturers in their quest to bring standardization to the the 3D consumer electronics market.

LG Adds Entertainment Packages to CINEMA 3D Line -

LG is making a push for passive 3D technology by adding packaged 3D systems to the company's CINEMA 3D line of products. LG has chosen to do this because the research the company has done shows that customers want it.

AT&T U-Verse Drops ESPN 3D -

AT&T is a huge company that offers many services, amongst them the television service, U-Verse. Now, due to some issues AT&T has with the channel, the company will be dropping ESPN 3D.

Panasonic, Samsung, Sony, and XPAND to Create Uniform 3D Glasses -

After much confusion and frustration from consumers, Sony, Samsung, Panasonic, and XPAND are banding together to offer a solution to one of the major problems with active 3D technology.

LG to Team with YouTube for First User Generated 3D Concert Film -

LG Mobile is partnering with YouTube, Jane's Addiction, and fans to create the first user generated concert film shot in 3D. Also, the entire thing will be shot using LG's new Thrill 4G phone.