Samsung Electronics 3D LED TV global launch celebration in Times Square was filmed in 3D by James Cameron and Vince Pace's production company Cameron/Pace, and streamed live via Dipdive.com, the popular lifestyle engine for music, arts, action and more. The Times Square surprise performance by The Black Eyed Peas kicked off Samsung Electronics' global campaign to raise awareness for its 3D TV technology leadership, which also includes worldwide launch events and a global television advertising campaign. The Black Eyed Peas 3D footage joins the growing range of 3D content, including the most successful animated film franchise of all time - DreamWorks Animation SKG, Inc.'s (Nasdaq: DWA) Shrek film series - which Samsung will make available in 3D Blu-ray for the first time ever.

Together, these leaders in each of their respective industries showcase a commitment by consumer electronics, music and content organizations to bring the 3D TV vision to life in consumer homes everywhere. It also symbolizes the beginning of a new era of home entertainment.

"Last year Samsung created a new category in home entertainment by bringing LED TVs to the market, and now we are adding a new dimension to the category by adding 3D LED TVs," said Boo-Keun Yoon, President of Visual Display Business Unit at Samsung Electronics. "3D is more than just a groundbreaking technology - it's the future of television, and we are committed to bringing this total viewing experience to consumers everywhere with the best picture quality in 3D content possible."
"We are excited to help launch the Samsung 3D LED TVs and give our BEP fans exclusive access to the performance not only via Dipdive.com, but through the 3D experience," said will.i.am of The Black Eyed Peas.

Samsung's 2010 3D TV lineup includes the LED 7000/8000/9000 Series, LCD 750 Series, and the Plasma 7000/8000 Series. Available this month are the 3D capable 46" and 55" LED C7000, followed by the remaining 3D TVs in coming months.

Samsung is also partnering with the world's top entertainment brands to deliver content that showcases the LED TVs' 3D picture quality with incredible depth and perfect clarity. The company recently joined forces with DreamWorks Animation to accelerate the worldwide deployment of in-home 3D to mainstream consumers, which includes a first-time feature-length, 3D Blu-ray version of DreamWorks Animation's 2009 release, "Monsters vs. Aliens."

In addition, Samsung and DreamWorks Animation announced earlier this week an expansion of their strategic alliance to feature an exclusive offering of the Company's beloved Shrek film series - which to date has grossed over $2 billion in worldwide box office - in its entirety in 3D for the first time ever.