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Sharp Sues Hisense Over Quality of Sharp-Branded TVs

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sharp_brand_page_logo.gifBBC News is reporting that Sharp is suing Hisense over the low quality of the TVs that the latter company is producing under the Sharp brand. Hisense bought the rights to produce Sharp-branded TVs in the North American market back in 2015, and now Sharp is claiming, among other issues, that Hisense "broke U.S. rules on electromagnetic emissions" and "made false claims about picture quality." Hisense is denying the claim.

From BBC News
Sharp is suing business partner Hisense, claiming the company is putting its name on low quality TVs.

Hisense can make TV sets using the Sharp name thanks to a deal it signed with the company in 2015.

Sharp said the TVs bearing its name broke U.S. rules on electromagnetic emissions and that Hisense had made false claims about picture quality.

Hisense said it "categorically" denied the claims made in Sharp's court papers and it would defend itself.

Court argument
As well as accusing the Hisense-made TV sets of breaking emission guidelines, Sharp said the devices also broke Federal Trade Commission rules on pictures sizes and did not meet wider industry standards covering device safety.

Sharp's legal papers said its brand was at risk of being "destroyed" by the "shoddily manufactured" TV sets by the time the five-year deal ended.

It wants Hisense to stop using the Sharp name.

The legal action is believed to be linked to Sharp's efforts to rebuild itself after a long period of turmoil.

To read the rest of the BBC News story, click here.

Additional Resources
New Hisense UHD/HDR TVs Are Now Available at HomeTheaterReview.com.
Sharp to Exit U.S. TV Market, Sells Brand to Hisense at HomeTheaterReview.com.

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