Looking to help consumers simplify and manage their living room entertainment experience, Sony today announced the new BDP-CX960 and the "Elevated Standard" (ES) BDP-CX7000ES 400-disc Blu-ray MegaChangers.

The company also announced the BDP-S1000ES single disc ES player expanding Sony's Blu-ray Disc line to 13 models offering a broad set of performance and features.

Additional Resources
• Read more Blu-ray player news from HomeTheaterReview.com.
• Learn more information in our Blu-ray Player Review section.
• Find an HDTV to pair with the Mega-Changer.

The Blu-ray Disc MegaChanger models store and play 400 Blu-ray Discs, DVDs, and CDs, allowing consumers to relocate their disc library to a convenient, easy-to-access location.

They also feature the ability to download information from Gracenote's MusicID® and VideoID™ products to organize movies and music. When a disc is inserted into the device, Gracenote technology automatically downloads information across an existing Internet broadband service and saves title, director, some cast information, release year, and genre information for most titles, allowing users to easily navigate the library intuitively through the player's xross media bar™ menu system.

"Think about all those great movie and music discs in your collection," said Chris Fawcett, vice president for Sony Electronics' home audio and video business. "Wouldn't it be great to instantly play those movies or CDs -- definitely gives a new meaning to the notion of a movie marathon!"

BDP-CX7000ES and BDP-CX960
Leading the MegaChanger line up is the BDP-CX7000ES which outputs full HD 1080/60p and 24p True Cinema™. Designed to integrate with third-party automation control systems, the model features an RS232 connection and IR-in and is built to high-quality ES standards.

It offers exceptional audio quality with 7.1 channel analog output and superior video incorporating Sony's HD Reality Enhancer and Super Bit Mapping technologies. The HD Reality Enhancer technology continually analyzes the original source bit by bit, sharpening edges and reproducing detail, while reducing the effects of film grain. Super Bit Mapping delivers smoother color gradation realizing true 14-bit equivalent color tone from 8-bit sources.

The model also upscales standard definition DVDs to 1080p through Sony's Precision Cinema HD Upscale technology when connected to a 1080p display via HDMI.

Read more about Sony's new products on Page 2.