The Death Of The Dedicated Media Room and Why What Comes Next Is Even More Exciting

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A good friend of mine who is an admitted audiophile and the former owner of Evett and Shaw loudspeakers from Utah, always talked about how "anti-social" home theater systems were. He noted that you and your wife have two other couples over for dinner and a movie; by the time that you all are in the theater - the lights are basically off, everyone is pointed towards the screen and laser-focused on the screen. You are not really interacting with each other (other than the occasional laugh out loud joke or whiz-bang effect), you are just sharing a dark moment in a room. His argument was that those same people could sit in a living room with a top-level audiophile system and enjoy music, a cocktail or two as well as meaningful, thoughtful conversation. To Craig, this was much more social and much more valuable.

Additional Resources
• Find more original content in our Feature News section.
• Read Andrew Robinson's guide to building a room.
• Learn about another new trend in home theater: 2.1 speaker surround sound.

The idea of the dedicated media room or home theater is now a standard part of many very expensive homes. Loaded with design concepts from the old days, dedicated home theaters aren't always tuned in to the ways that people enjoy music, movies, HDTV and other media. For example, years ago when CRT projectors were the only way to get a big image on a screen - you needed a very dark room to make even a reasonable image. Today's new light rejecting screen materials make it such that even with an affordable projector (well below $10,000), you can have beaming video with the lights on at a pretty good clip. I saw a demonstration at this past CEDIA of a DNP Supernova screen that was just fantastic as it made a hell of an image while taking direct light from a sodium light above in the rafters. SI, Stewart Filmscreen and others are also in the light rejecting screen game. Thus today it is possible to watch really fantastic video in a room that isn't pitch black. Is the video better in a fully darkened room? There is no question this is the case, however people aren't always in the mood for the full experience in a dedicated room. They have other things going on but they also want to enjoy their AV systems.

In the audiophile world, many a joke has been made about "listening with your head in a vice," in a room with "speaker cables propped up on saw horses." Amps on the floor, one ideal seating position, equipment everywhere with ugly room treatments make for an experience designed for performance but not for anyone other than the audiophile collector. His time (let's face it: women just don't listen to music like this) is spent alone. As Craig pointed out above - somewhat anti-social. While Dark Side of the Moon might sound better with the lava lamp lit along with a roach in the clip (not that HomeTheaterReview.com condones drug use outside of medical use), it's pretty much of an anti-social experience.

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The Media Room of The Future
A few weeks ago at the suggestion of a top loudspeaker manufacturer, I had a meeting with acoustic designer, Anthony Grimani. His home theater acoustical designs can only really be described as over-the-top. He builds custom solutions that can soundproof a room and/or deal with physical anomalies of a media room in ways that look acceptable to real-world (albeit wealthy) clients - but also seriously perform. Over a glass of wine (Peter Michael Belle Cote Chardonnay) and sitting in front of my living room system we discussed how people are allocating the real estate inside of their theaters differently. More and more often clients are dumping the rows of stadium seat theater seating for L-shaped sofas. They are adding game tables and movable seating that can be positioned for bigger screenings. They are using larger screens designed to work in ambient light and beyond. The result is a room that can be used more often than just for the serious, lights-out screening. Consumers are building small kitchens and bars into the rooms and using the rooms more for entertaining than for focused viewing. In a way, Anthony is overcoming Craig's objection from nearly two decades ago, thanks to excellence in design and architecture as well as new technologies available today that simply weren't around years ago.

Read more about the future of the dedicated room on Page 2.
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  • Comment on this article

  • By Sounds Great Inc

I wonder why I have NEVER read a review of a home theater that utilizes rear projection with a glass/plexiglass screen. Whenever I meet with a client and his house plans, I always suggest rear projection. I try to use attic space, or a storage room, or a closet for the projection room. This totally negates the need to control ambient lighting and fan noise. I have a 108" Da Lite rear projection screen. I relax on my huge sofa with whatever lighting the circumstance dictaes. I realize that not everyone has the house for this, however rear projection remains the most ergonomic and high performance viewing experience possible. Respectfully, Jim Holcomb, President, Sounds Great Inc, Rome, GA.

First of all, anyone that would refer to a "roach in the clip" in an article for public submission can never be taken as a serious professional, unless he's writing for Rolling Stone magazine. It's this type of mentality that gives the A/V Industry a bad reputation.

Second, while I do agree that "some" media rooms are not that socially inviting, it is the design of the room that makes it inviting. As in the picture with this article, that is a very cold room, not really good for much else. However, when we design a room, families play together, enjoy concerts, as well as use the room with guests and watch movies. Our clients tell us they never like to leave the room.

Many, so called, Home Theater companies give their clients nothing more than a glorified Living Room. This is the fault of those companies. Either they know what a real theater is or they don't. They would do well to visit many theaters (not just movie theaters) to see what the appeal is about.

Anyone can hang a large, flat screen on a wall and put some speakers in the wall. However, to give a client what they're really looking for requires experiance and the ability to show a client the difference. Companies build these small rooms with TV and a $199 surround sound system and call it a theater. This is non sense.

If you're client wants a Living Room with some good sound, then that's what you give them. If they want a theater, don't try to sale something you can't deliver.

If your rooms are in the "death" mode, then maybe it says something about the company and its process. We're very strong in home theater rooms and our clients love them.

And please, let the professionals do the work.

The media room should conform to the client's desires and lifestyle, but a dedicated media room can certainly be used for both dedicated use, as well as social use. All that is really required to change from one to the other is a volume control and a dimmer.

Our surround sound lab is used many ways; for conducting acoustic related tests, for individual or group entertainment, both dedicated or social, for stereo & multi-channel, for audio only and AV media. I love it when company comes over who is into music. The room goes through all it's paces as we go back and forth playing LPs', concert videos, SACDs', etc. related to the music of interest, and have great time interacting with the media and each other.

  • By tes918

Well you hit a nerve with this article (but you can not fault a guy in the business for protesting even with a self righteous tone) but there is a lot of truth in what you say. Certainly people who can afford it should and will continue to build (or have built) dedicated home theater rooms BUT if you held their feet to the fire how many would say"they seldom use them other than proudly showing and demonstrating their rooms to guests". The reason being the isolation of the room and lack of interaction with friends. I once read an article about a group of friends who sat through a "marathon"re- watching of "Brideshead Revisited" somehow I can see this as a social event in a home theater.

I think the point of the article is that many people's (not all) attitudes about "Theater Rooms" are changing. The AV business needs to recognize this and adapt accordingly. While we all have clients that do want a dedicated theater, we also have clients who just think they want a theater because their friends have one. We're the professionals, and it's our job to ask questions and guide the clients toward the decision that's right for their family. Many times what's right for the family is more of a multi-use "Media Room".

Last year, I was called in by a new client to work on their "Theater Room". It was a fairly traditional design with three rows of theater seats on risers, dark carpet & walls. After talking with the customer, I discovered that the room was only being used for movies and that they watched an average of one movie a month as a family in that room. I proposed that we change the room into a "Media Room". We repainted the walls a much ligther color, replaced the carpet and removed the risers and theater seats. I changed the 6 year old projector to a newer brighter projector. The customer bought a sofa, love seat and a recliner. The room was tranformed, its a light, comfortable room that has now become the main TV, Movie and Video Game area of the house. It gets used everyday and clients are over the moon.

While that "Media Room" may not be an audio or videophile's ideal room, it is the ideal room for that family. Isn't that our job.

The "problem" with so many of these dedicated home theaters is just that. They are essentially dedicated to movie watching and impractical for much else, except perhaps watching cable or satellite in HD. Today, the social hub of the home is the kitchen and not the home theater.

For those who have the space and funding to build a "real" home theater, these rooms become something more of a showpiece for the home almost like having a 20 foot water feature wall. Looks great when you come in to a house but you don't sit there staring at it or gather around it for socializing.

I agree that the "Media Room" is the best compromise. The room can still be constructed to dimensions that minimize nulls and peaks and can still sound great without all the fancy sound treatments. Yes, not ideal but certainly a lot more practical and inviting. Ideally the room should still be able to be isolated with a door but left open when not using it in the home theater mode. While theater seating is novel, the sectionals are likely the best option for seating comfort and flexibility for placement within the room.

Rick, my wife tells me what a snob I am when it comes to video/audio these days, but you make me look like I don't care. Calm down a bit, brother!

The roach clip crack was a bit unprofessional, but it was an attempt at humor, so...God knows I put my foot in my mouth once or twice before.

Point goes to Cave and Castle, however, for understanding what our job as professionals is. Well done, fellas!

For those of us who can't afford the luxury of having a dedicated home theater room built (and continue to pay taxes on the add sq. ft.), many of us, especially in the DIY category can have the best of both worlds in the living room if it is large enough. I hold auditions all of the time because many audio enthusiasts want to come over for a visit to my LR/HT after hearing about it.

Jerry hit on it well by saying that we can all still visit and watch a movie or music disc from the main living area, kitchen, & dining room without scuttling off to a dedicated room. I have a Mitsubishi DLP 82" with a great sounding system I've designed and tweaked over the past 15 years. Most tell me it sounds better than an IMAX theater. I wouldn't know because I don't see the need to leave home for the more expensive popcorn.

I think everyone has different tastes in sound whether it be a Bose surround or the more expensive gear and should be able to enjoy what we can in our uncertain economy in any room.

Great article Jerry.....

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