Toshiba To Make Blu-ray Players Late in 2009

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The Eagles said that they would reunite "when hell freezes over" but somehow they all ended up on a stage together again. In a similar move, Toshiba is reported to be preparing a Blu-ray product offering slated for release later in 2009. The company has also applied to be part of the Blu-ray Association, according to The Wall Street Journal.

Toshiba and Microsoft were the powers behind the HD DVD format that was on the other side of the HD disc battlefield before a surprise announcement by Warner Brothers during CES 2008 that virtually ended the HD format war. Blu-ray has gained 20-plus percent market share since then with American consumers. That's nothing compared to DVD-Video's 91 percent market share, but it also represents a lot of homes Toshiba can sell a Blu-ray player into.

Toshiba makes some of the absolute finest HDTVs on the market today and overall is the third largest electronics company in the world. Just as an attach sale, their Blu-ray players are likely to be a success.

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