And I thought Subway selling foot-long hoagies for five dollars was impressive but news has leaked that Wal-mart is selling some older catalog Blu-ray titles for as little as $10.

Some of these titles include "First Blood", the home theater demo classic "Terminator 2", "Stargate", the first film in the "Saw" series and "Total Recall".

These back catalog titles are all generally successful films that recouped their production costs (or came close as the studios like to say) long ago. Selling the films for $10 on Blu-ray actually represents a way to create a new revenue stream for the studios and producers with consumers in addition to downloads, DVD-video sales and television broadcasts - all of which can pay residuals years if not decades after a film hits theaters.

The idea of truly affordable back catalog Blu-ray titles actually helps fights piracy as the movie at $10 in High Definition on Blu-ray is, in the eyes of the consumer, actually worth the asking price and more importantly not worth stealing. $10 Blu-ray back catalog titles also help to get consumers off the fence with adopting what is likely the last disc-based movie format. While DVD-Video has been a cash cow and has 91 percent household market penetration - Blu-ray is gaining ground with upwards of 15 percent just one year after the "Blu-Friday" battle in the HD disc format war. $10 Blu-ray software titles and under $200 players only help gain more marketshare for the format thus more places for studios to sell their long-ago paid for back catalog titles.