Sharp is trying to further the 4K revolution with the second-annual Art of Amazing 4K Film Competition. Films must be shot in 4K and submitted by September 7th.
From PR Newswire
Sharp Electronics Corp. today announced the return of the Sharp Art of Amazing 4K Film Competition, which asks filmmakers to highlight the benefits of ultra high resolution entertainment through compelling, short 4K films. Working with picture quality experts at THX and RED, the second annual competition will culminate with a screening at the prestigious Mill Valley Film Festival and more than $65,000 in prizes for filmmakers and fans.
Sharp has been leading the evolution of 4K Ultra HD picture technology, introducing industry’s first THX 4K Certified TV in 2013 and recently announcing an update the Sharp AQUOS® 4K series with two beautifully redesigned, THX Certified*, 4K Ultra HD TVs in both 60″ and 70″ (69.5″ diag.) class screen sizes, coming to stores in September.
“If you’ve experienced high-quality, 4K content on a beautiful large screen Ultra HD TV you know high resolution can allow viewers to see more, feel more and actually experience more,” said Mark Viken, Vice President of Brand Marketing at Sharp Electronics Marketing Company of America (SEMCA). “We share filmmakers’ passion for delivering the ultimate high-resolution entertainment experience, and look forward to seeing this year’s submissions.”
The Art of Amazing 4K Film Competition has grown to include more finalists, more expert judges and more prizes in 2014.
Returning as partners for the 2nd Annual Art of Amazing 4K Film Competition are THX, who certify best-in-class products capable of delivering the picture quality of professional production studios; and RED, known for their professional ultra-high resolution digital cameras – including their new 6K RED DRAGON sensor that has received the highest DxO Mark sensor rating ever. Joining Sharp, THX and RED on the panel of judges in 2014 will be Lucasfilm, The California Film Institute, and Adobe.
For the first time, all films submitted will be considered for the Art of Amazing 4K Film Showcase at the California Film Institute’s internationally renowned Mill Valley Film Festival being held October 2 -12, 2014.
Films can be submitted through September 7. Filmmakers should visit www.sharpusa.com/ArtofAmazing for official rules and submission details.
On September 14, up to 15 finalists will be posted in the Art of Amazing Film gallery. Fans can view all finalists and then vote for their favorite film for a chance to win a 4K prize package.
Finalists selected by the panel of industry judges will have their film screened during the Mill Valley Film Festival, where five of the last six films that won the Academy Award for Best Picture were screened. They will also receive filmmaker festival passes and a private THX tour of the world-renowned Skywalker Ranch – birthplace of Star Wars and THX.
Multiple Opportunities for Recognition
The Grand Prize winner selected by the panel of judges will be awarded a Sharp 70″ (69.5″ diagonal) class THX 4K Certified* AQUOS 4K Ultra HD LED TV ($4,500 value), a 6K Scarlet-X® RED Dragon® Light weight Collection ($23,510 value) and a trip for two to CES 2015 in Las Vegas to see a screening of their winning film in the Sharp CES booth (hotel and air travel valued at approximately $10,000). t
A fan favorite prize package will be awarded to the filmmaker who receives the most fan votes. The winner will be eligible to receive a Sharp 32″ 4K Ultra HD LED Professional Display ($3,595 value), a Freefly MoVi M10 ($14,995 value) and a 12 month subscription to Adobe creative cloud ($840 value). Fans who vote for their favorite film at www.sharpusa.com/ArtofAmazing will also be eligible to win a THX 4K Certified* 70″ class Sharp AQUOS 4K Ultra HD LED TV ($4,500 value). t
The festival audience will also choose a favorite film. The festival audience winner will be eligible to receive a 60″ THX Certified* Sharp AQUOS 4K Ultra HD LED TV ($3,500 value).
* THX Certification Pending as of July 21, 2014