Network Ad Specifications

(Effective September 1, 2012) and its networked sites adhere to basic ad guidelines that are designed to allow readers a positive user experience while providing clients with meaningful analytical tracking. There are a number of different types of ads that are served on the network. Below are the exact specifications for the ads run in a campaign. If you have any questions - call 310.860.9988 as we are here to help.

Banner Ads
The network serves mainly 300x250 banner ads. We prefer animated .gif banner ads that are no larger than 50k in file size. is no longer serving 728x90 banner ads. accepts only animated .gif ads sized to 300x95 with a max file size of 35k.

Please name your ads using this naming convention:
• Client-Campaign-AdName-Date-300x250.gif
• For example: Krell-Evo-900e-9-12-300x250.gif can accept Flash and or Rich Media ads. See below for specific rules for creation of banners.

Be sure to send specific click through URLs specifically designed to match each banner.

Wallpaper or Skin Ads accepts skin or wallpaper ads.

Here are specifications:
• gif or .jpg format
• Max pixel size = 1800x1000
• Website Width = 1000 pixel

• Website Width = 1000 pixels
• File size limit = 130k

Email Newsletter Banner Ads only serves animated .gif files in our email newsletters. The specs are the same as listed above under "Banner Ads" with the exclusion of Flash and Rich Media in the newsletter.

Email Newsletter Advertorials Ads's periodic newsletters often include advertorial ads. Their specifications include:
• 10 word max for the title or headline
• 75 words max for the body of the ad
• Additional space is available for a phone number and URL.
• A small logo (200x200 is a good starting place but we might shrink it down as needed)
• Provide a specific click URL.
• Hint: its always good to make sure that the ad includes some sort of action step if you are trying to convert sales.

Dedicated Emailings can reach nearly every dealer, installer and retail buyer in the AV industry, as well as tens of thousand of consumers.

Layouts for HTML emails vary. Contact HTR for more information.

Call 310.860.9988 for support for any advertising-related questions or to secure sending an RFP.

Ad Reports
Ad reports are available upon request.

Creating Flash Ads
Flash ads can be tricky to make. Our ad serving company has an in-depth website explaining (complete with screenshots) how to make Flash ads in the newer versions of Flash so that they work correctly with our ad serving system. Check for more information.

Latest Administrative

Aug 05
Masthead Publisher and Founder: Jerry Del Colliano Managing Editor: Andrew Robinson Associate Editor: Dr. Ken Taraszka Senior Writers: Adrienne Maxwell, Brian...

Nov 07
Creating Flash Banners FLASH INSTRUCTIONS FOR HTR ADSAfter you have created your Flash banners, you will need to create a clear button with...

Oct 31 Advertising Rate Card Effective December 1, is one of the largest specialty audio video sites on the Internet and in all media... Advertising Rate Card

Oct 31
Network Ad Specifications (Effective September 1, 2012) and its networked sites adhere to basic ad guidelines that are designed to allow readers a...

Oct 29 Weekly Newsletter If you would like to join the weekly newsletter list, create an HTR account and select the boxes for...