As the holiday shopping season approaches, Amazon has officially revealed its Black Friday sales dates, promising an extended period of discounts and deals for shoppers. This year, the e-commerce giant is set to kick off its sales extravaganza on November 17, offering consumers a full 11 days of savings, ending on November 27.

The announcement signifies a notable shift from Amazon's previous approach, as last year's Black Friday sales dates kicked off on Thanksgiving Day. By starting on November 17, Amazon aims to provide shoppers with an extra week to seize lucrative discounts on a wide range of products, serving as a precursor to the holiday season.

Aside from Black Friday sales dates, Amazon also revealed its plans for Cyber Monday, a second sale event commencing on November 25 and running through November 27. This additional sale event will give shoppers yet another opportunity to secure enticing deals just before the holiday gifting season reaches its peak.

In anticipation of the upcoming sales, Amazon has given consumers a sneak peek at some of the deals they can expect during both the Black Friday and Cyber Monday events. The discounts will not be limited to Amazon's own products, as they extend to major brands like Peloton, De'Longhi, Sony, Le Creuset, Dyson, Disney, and more.

Some of the notable Amazon's Black Friday deals include:

• Savings of up to $400 on select De'Longhi coffee and espresso machines.
• A $100 discount on the Sony ZV-1F Vlog camera.
• Up to 70% off select Amazon devices and bundles, including Echo Pop with free smart bulb bundles, Ring Video Doorbell with Echo Show 5, eero Pro 6E mesh Wi-Fi Systems, and Luna Gaming Controllers.
• Up to 50% off select new devices, including Fire TV Stick 4K, Fire HD 10 Kids and Kids Pro tablets, Echo Pop Kids Marvel's Avengers, and Blink Outdoor 4.
• Discounts of up to 50% on select Nerf products, 50% on select IT Cosmetics skincare and makeup, and many more.

For those waiting for Amazon's Cyber Monday, here are some of the anticipated deals:

• Up to 46% off select Instant Pot kitchen appliances.
• Up to 45% off HeyDude, including Amazon exclusive styles.
• Up to 37% off select Vitamix blenders and KitchenAid mixers and kitchen appliances.
• Up to 35% off select Amazon devices, including Echo Studio, Amazon Fire TV 55" Omni QLED Series 4K UHD smart TV, and the all-new Fire HD 10 tablet.
• Savings of up to 30% on select Casper mattresses, Nespresso coffee machines, Fisher-Price toys, and many more.

Amazon plans to continuously update the deals with new offers dropping as often as every five minutes during select periods of the events. This dynamic approach aims to keep consumers engaged and encourage them to check back frequently for fresh deals and discounts.

Similar to Amazon's Prime Day events held in July and October, the company will also offer select invite-only deals and Buy with Prime savings at third-party retailers throughout the Black Friday season. 

As the holiday season approaches, shoppers can mark their calendars for Amazon's extended Black Friday sales dates, as well as Cyber Monday sales, offering a vast array of deals on popular products. Whether it's tech gadgets, home appliances, or gifts for loved ones, Amazon aims to provide something for everyone during this annual shopping extravaganza.