Published On: May 7, 2010

Americans Are Spending More On Consumer Electronics Despite Recession

Published On: May 7, 2010
Last Updated on: October 31, 2020
We May Earn From Purchases Via Links

Americans Are Spending More On Consumer Electronics Despite Recession

While a lot of sources define consumer electronics as luxuries, it seems that American consumers beg to differ. Even though times are tough for a lot of people, the Consumer Electronics Association (CEA) reports that the average U.S. household spent more on electronics than in the past.

Americans Are Spending More On Consumer Electronics Despite Recession

  • The staff at is comprised of experts who are dedicated to helping you make better informed buying decisions.

ConsumerElectronic-Spending.gifThe average U.S. household spent $1,380 on consumer electronics (CE) products in the past 12 months, an increase of $151 from last year, according to a new study released today by the Consumer Electronics Association (CEA)® . The average household spent 12 percent more on CE devices in the past year, according to the 12th Annual Household CE Ownership and Market Potential Study, which also shows that individual consumer spending is up 10 percent from the previous 12 month period.

The average adult spent $794 on CE in the past 12 months, up from $725 in 2009. Women spent more on CE products than they did the year before but still trail men in overall spending. Women spent, on average, $631 on consumer electronics, up $73 from 2009. Men report personally spending $969 in the past 12 months, up $67 from the year before. The average household reports owning 25 CE products, up from 23 products last year.
"Consumer electronics continues to be a bright spot as spending increased despite a tough year for the overall economy," said Brian Markwalter, CEA's vice president of research and standards. "As consumer confidence climbs, along with the desire to own the latest technologies, consumers will continue to view CE products as necessities in their lives."
CEA's study also shows that video products continue to be the top CE device consumers own, with HDTV ownership continuing to increase. Sixty-five percent of U.S. homes now own at least one HDTV, an increase of 13 percentage points from last year, making it the top industry growth driver of the past 12 months. Consumers also are buying HDTVs as secondary sets. The average household now owns 1.8 HDTVs, up from 1.5 in 2009. HDTVs are also the top product consumers say they want to purchase. Nearly one in four households (23 percent) plan to buy a new high-definition set in the coming 12 months.

Ownership of computers also continues to increase. Currently, 86 percent of U.S. households own at least one computer, making it the third most owned CE product category behind televisions and DVD players. The popularity of netbooks, owned by 12 percent of U.S. households, and laptops, now owned by most households (58 percent), is helping drive the computer category.

"A drop in price, widespread availability of HD content and successful completion of the digital television transition last year have all led to an increased ownership rate for HDTVs," said Markwalter. "Lower prices, along with increased mobility and a variety of sizing options, are helping to drive more consumers to own computers as well."

Subscribe To Home Theater Review

Get the latest weekly home theater news, sweepstakes and special offers delivered right to your inbox
Email Subscribe
© JRW Publishing Company, 2023
As an Amazon Associate we may earn from qualifying purchases.

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram
Share to...