[Update, 3/20/15: We have changed the title of this article to better reflect the details of the story.] On the heels of Dish Network's launch of its $20/month Sling TV service (check out our review here), details have emerged on Apple's upcoming streaming TV service, which will launch in September. According to The Wall Street Journal, the service will cost $30 to $40 per month and will feature abour 25 channels, including majors like ABC, CBS, and Fox that are missing from the Sling TV service.
Apple is set to launch a dedicated streaming TV service beginning in September, according to the Wall Street Journal. The offering would boast around 25 channels, including major broadcasters like ABC, CBS and Fox and would likely be priced around $30 or $40 a month, with an initial unveil in June (most likely at WWDC).
This follows an announcement from Apple at last week's event that it would be the exclusive first digital TV partner for HBO Now, which is the cable network's dedicated streaming service that is coming in April to Apple TV and iOS devices for $15 per month. The new service would offer more of a package similar to what Sling TV, the over-the-top offering from Dish, provides in its $20 micro bundle for streamers.
Apple is also talking to companies like Walt Disney and Fox, but the WSJ says it won't include content from NBCUniversal because of a spat between Apple and NBC parent Comcast Corp. So long as the company can muster a good crop of the kind of popular specialty channels that typically trigger expensive bundle sales in traditional cable and satellite packages, though, that omission probably won't be all that troubling to potential buyers - especially given that NBC is still available free OTA in most markets.
If Apple does indeed launch this service as planned, it's hard to understate the potential value it can drive across its lineup of hardware offerings. The service would work with iPhone and iPad, as well as with Apple TV, but the Apple TV is where it could move the needle most.
Given this report, it seems very likely that Apple's announcements at its Spring Forward event last week were intended to set up a scenario in which the Apple TV hardware becomes a gateway device for users new to its product line, as well as something that will greatly increase its appeal to existing owners and established Apple fans alike.
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