Apple Is Trying to Buy Tidal, Reports Say

By |


tidal-logo.jpgThe Wall Street Journal, TechCrunch, and other media sources are reporting that Apple is in negotiations to purchase the Tidal streaming music service from Jay Z. At this point, it's still just talk. Nothing is official. Many of our readers have embraced Tidal because it offers a CD-quality streaming option, and we've been asking Apple to offer something similar for a long time. It will be interesting to see if it actually happens.

From TechCrunch
If you can't beat 'em, buy 'em. Apple is in discussions with Tidal about acquiring its music streaming app, which offers exclusives and early releases from big artists like Beyonce and Kanye West. The Wall Street Journal reports that the talks are still early and might not end in a deal, but Apple wants those exclusives to bolster its Apple Music streaming app that's currently in hard-fought competition with Spotify.

Apple has been pushing to score exclusives of its own, like the release of Drake's most recent album. But Tidal has been winning on that front. Rapper Jay Z bought Tidal for $56 million in March 2015, then revamped it with a set of landmark partnerships with some of the biggest names in music, including venture as co-owners: Alicia Keys, Calvin Harris, Arcade fire, Chris Martin from Coldplay, Beyonce, Daft Punk, Jack White, J. Cole, Jason Aldean, Kanye West, Deadmau5, Madonna, Nicki Minaj, Rihanna and Usher.

In a pompous declaration-signing ceremony, Tidal made these stars co-owners in exchange for them giving it first crack at releasing their music. While that arrangement seemed unlikely to pan out at first, Tidal was the only place to stream Kanye's new album "Life Of Pablo" for several weeks, and is still the only place you can stream Beyonce's visual album "Lemonade."

Apple sees music as a big part of the future of mobile, and as a way to encourage sales of its flagship iPhones. Even if it had to pay a steep price for Tidal, its exclusives could give it a big edge over Spotify, which has concentrated on listening features like Discover Weekly instead.

To read the complete TechCrunch article, click here.

Additional Resources
Here's Why Apple Should Buy Tidal at Fortune.
Apple Rumored to Be Launching 24/96 Streaming in 2016 at HomeTheaterReview.com.


  • Comment on this article

Post a Comment
comments powered by Disqus

Latest News

Oct 12
Lutron Opens Reimagined Experience Center in NYC Don't bring your Bag of Holding or twenty-sided dice to the D&D Building in Manhattan. I mean, you can, but...
Lutron Opens Reimagined Experience Center in NYC

Oct 11
McIntosh Announces New MC312 Power Amplifier The new model boasts a number of upgrades and improvements over the MC302 that it replaces.
McIntosh Announces New MC312 Power Amplifier

Oct 09
Mark Levinson Introduces New Integrates Amps at RMAF This past Friday at Rocky Mountain Audio Fest in Denver, Mark Levinson introduced the first two products in its new...
Mark Levinson Introduces New Integrates Amps at RMAF

Oct 05
SVS Cuts the Cords with Prime Wireless Speaker System and SoundBase Rock out to SVS's new dedicated wireless speakers, or bring your own speakers to the party and enjoy all of the high-res wireless music streaming courtesy of the new Prime Wireless SoundBase.
SVS Cuts the Cords with Prime Wireless Speaker System and SoundBase

Oct 04
Simaudio Introduces New MOON 390 Network Player Simaudio has announced the release of its new MOON 390 all-on-one network player, a feature packed streamer that features a...
Simaudio Introduces New MOON 390 Network Player