Apple Is Trying to Buy Tidal, Reports Say

By |


tidal-logo.jpgThe Wall Street Journal, TechCrunch, and other media sources are reporting that Apple is in negotiations to purchase the Tidal streaming music service from Jay Z. At this point, it's still just talk. Nothing is official. Many of our readers have embraced Tidal because it offers a CD-quality streaming option, and we've been asking Apple to offer something similar for a long time. It will be interesting to see if it actually happens.

From TechCrunch
If you can't beat 'em, buy 'em. Apple is in discussions with Tidal about acquiring its music streaming app, which offers exclusives and early releases from big artists like Beyonce and Kanye West. The Wall Street Journal reports that the talks are still early and might not end in a deal, but Apple wants those exclusives to bolster its Apple Music streaming app that's currently in hard-fought competition with Spotify.

Apple has been pushing to score exclusives of its own, like the release of Drake's most recent album. But Tidal has been winning on that front. Rapper Jay Z bought Tidal for $56 million in March 2015, then revamped it with a set of landmark partnerships with some of the biggest names in music, including venture as co-owners: Alicia Keys, Calvin Harris, Arcade fire, Chris Martin from Coldplay, Beyonce, Daft Punk, Jack White, J. Cole, Jason Aldean, Kanye West, Deadmau5, Madonna, Nicki Minaj, Rihanna and Usher.

In a pompous declaration-signing ceremony, Tidal made these stars co-owners in exchange for them giving it first crack at releasing their music. While that arrangement seemed unlikely to pan out at first, Tidal was the only place to stream Kanye's new album "Life Of Pablo" for several weeks, and is still the only place you can stream Beyonce's visual album "Lemonade."

Apple sees music as a big part of the future of mobile, and as a way to encourage sales of its flagship iPhones. Even if it had to pay a steep price for Tidal, its exclusives could give it a big edge over Spotify, which has concentrated on listening features like Discover Weekly instead.

To read the complete TechCrunch article, click here.

Additional Resources
Here's Why Apple Should Buy Tidal at Fortune.
Apple Rumored to Be Launching 24/96 Streaming in 2016 at HomeTheaterReview.com.


  • Comment on this article

Post a Comment
comments powered by Disqus

Latest News

Nov 28
GoldenEar Triton One.R Now Shipping We get a lot of emails and PMs here at HomeTheaterReview from readers who want us to help them pick...
GoldenEar Triton One.R Now Shipping

Nov 23
SVS Announces Black Friday Deals on NSD Series Subwoofers Priced at $399 and $499 each, these subwoofers are available in limited quantities, and when they're gone they're gone.
SVS Announces Black Friday Deals on NSD Series Subwoofers

Nov 21
Sound United Announces Black Friday/Cyber Monday Deals With sales prices of up to $300 off of select products, Sound United is dropping some serious deals for this holiday buying frenzy week.
Sound United Announces Black Friday/Cyber Monday Deals

Nov 16
McIntosh Introduces New XRT1.1K Loudspeaker Smaller and more affordable than the XRT2.1K, the new speaker still packs a massive punch.
McIntosh Introduces New XRT1.1K Loudspeaker

Nov 15
SVS Introduces 3000 Series Subs Is SVS' 4000 Series too much sub for your room, but the 2000 Series isn't quite enough? SVS has you covered with two new subs.
SVS Introduces 3000 Series Subs