According to Multichannel News, AT&T is dropping ESPN 3D from the company's cable service, U-Verse. The agreement between the carrier and the channel ended on July 31, 2011 and AT&T opted not to renew the agreement. The reason being that AT&T felt the price of carrying ESPN 3D was not reasonable.
"We're always listening to customers and working to make sure we're delivering the channels they want, while keeping costs down," AT&T said in a statement. "The price tag for ESPN 3D was too high, especially considering the low demand we've seen from customers. We've decided not to renew our agreement for ESPN 3D."
AT&T was charging an additional $10 per month for the U-Verse 3D Technology package, which only consisted of ESPN 3D and a few 3D movies on-demand.
In place of ESPN 3D, AT&T has added Starz's 3D VOD package, which offers four movies to subscribers of the premium network at no extra cost.