AT&T/DirecTV to Launch New Streaming Video Services

By |


att-directv.pngMultichanne News is reporting that AT&T plans to introduce three DirecTV-branded streaming video services in the fourth quarter of this year. DirecTV Now looks to be a competitor to rival Dish Network's Sling TV, offering a combination of live and on-demand content with no annual contract or set-top box needed. DirecTV Preview will be a free service with access to a limited amount of DirecTV content, while DirecTV Mobile will be targeted at mobile customers. 

From Multichannel News
Taking clearer aim at a small but growing group of cord-cutters and consumers who have never taken a traditional pay TV service, AT&T said it's developing a set of DirecTV-branded streaming services that will be delivered over-the-top and launch in the fourth quarter of 2016.

AT&T said those contract-free services, which will include two paid offerings and one ad-supported free OTT service, will be offered nationally using a bring-your-own-broadband model, meaning that customers will be able to get it from any wired or wireless broadband service provider.

Here are the services AT&T is teeing up for a Q4 debut:

DirecTV Now
Will offer a "range of content packages, including much of what is available from DirecTV today -- on-demand and live programming from many networks, plus premium add-on options." This service will be offered on wired or wireless connections and on a variety of Internet-connected devices.

DirecTV has not announced a channel lineup for DirecTV now, but "[w]e expect to be able to offer local channel coverage in the future," an AT&T official said.

DirecTV Mobile
This "mobile-first" offering will feature premium video and "made-for-digital content" on smartphone, regardless of the wireless provider. Like DirecTV Now, DirecTV Mobile customers will be able to start watching following a "simple" process of signing in and downloading the app.

AT&T hasn't unveiled a sponsored data product that could exempt some mobile traffic from data-consumption policies and caps, but top execs at the company have expressed interest in the idea. AT&T rival Verizon has introduced sponsored data service, called FreeBee Data, while T-Mobile has Binge On, a service that delivers video in 480p format and exempts some OTT services from its mobile data policies.

DirecTV Preview
In a service that might remind some of Verizon's go90 service, DirecTV Preview will be a free, ad-supported offering delivered via wired or wireless connection, while also featuring "some of the quality programming available on DirecTV today." The offering will also feature fare from AT&T's AUDIENCE Network as well as Otter Media, the OTT-focused AT&T-The Chernin Group joint venture.

AT&T said it will announce pricing on DirecTV Mobile and DirecTV Now when those services are launched, but noted that it's setting up each service to support "simultaneous sessions." Notably, some of the programming offered by Dish Network's Sling TV is limited to a single stream per subscriber.

To read the complete Multichannel News story, click here.

Additional Resources
Amazon May Add Live TV Streaming to Prime Service at HomeTheaterReview.com.
Sling TV Adds ABC in Select Markets at HomeTheaterReview.com


  • Comment on this article

Post a Comment
comments powered by Disqus

Latest News

Jun 21
Magico Expands A-Series Lineup with New Center, Bookshelf, and Subwoofer The A1, ACC, and ASUB are scheduled for release in the third quarter of this year, and expand on the capabilities of the existing A3 floorstanfer.
Magico Expands A-Series Lineup with New Center, Bookshelf, and Subwoofer

Jun 20
Marantz Announces Two New AV Receivers with Atmos Virtualization The parade of new 2019-model receivers continues to roll out, and the most current float to pass by our spot...
Marantz Announces Two New AV Receivers with Atmos Virtualization

Jun 18
Denon Introduces DRA-800H Hi-Fi Stereo Network Receiver Looking to build a fully featured home AV system with source selection and upgraded sound, but not necessarily interested in...
Denon Introduces DRA-800H Hi-Fi Stereo Network Receiver

Jun 07
Dan D'Agostino Master Audio Systems Debuts Progression Integrated Amplifier at T.H.E. Entertainment Show Dan D'Agostino Master Audio Systems has announced the upcoming release of its new Progression Integrated Amplifier, a 2 x 200W...
Dan D'Agostino Master Audio Systems Debuts Progression Integrated Amplifier at T.H.E. Entertainment Show

Jun 06
Cambridge Audio Announces New Budget-Priced AX Series Components Cambridge Audio announced this week the introduction of a new range of audiophile separates designed to deliver hi-fi performance on...
Cambridge Audio Announces New Budget-Priced AX Series Components