Published On: January 10, 2024

Audio-Technica Unveils ATH-TWX7 Earbuds at CES 2024

Published On: January 10, 2024
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Audio-Technica Unveils ATH-TWX7 Earbuds at CES 2024

The ATH-TWX7 earbuds, Audio-Technica's latest foray into premium wireless earbuds, debuted at CES 2024, offering a harmonious blend of top-tier sound and modern functionalities.

Audio-Technica Unveils ATH-TWX7 Earbuds at CES 2024

By Author: Nemanja Grbic
With over 9 years of experience in journalism, Nemanja Grbic is a reputable news press release writer and journalist in the home theater industry. His sharp journalistic acumen delivers accurate and engaging news, featured in prominent AV publications.

Audio-Technica, a renowned name in the world of audio technology, has launched its latest true wireless earbuds, the ATH-TWX7 earbuds, at the Consumer Electronics Show (CES) 2024 in Las Vegas. These earbuds promise a blend of high-fidelity audio, advanced noise-canceling technology, and impressive battery life, making them an enticing addition to the market.

The ATH-TWX7 earbuds build on Audio-Technica's successful lineup of true wireless earbuds, featuring the same 5.8mm high-resolution drivers as the flagship ATH-TWX9 model. These drivers are designed to deliver an exceptional audio experience, catering to the needs of discerning audiophiles.

One of the main features of the ATH-TWX7 is its digital hybrid noise-canceling technology. This innovative feature enables users to eliminate unwanted background noise, ensuring a clear and immersive listening experience. 

Additionally, the wireless earbuds offer hear-through and talk-through functions, allowing users to stay aware of their surroundings when needed. Moreover, the ATH-TWX7 wireless earbuds include a soundscape feature that generates natural sounds, which can be used for concentration or relaxation purposes.

Audio-Technica ATH-TWX7 Earbuds in Rich White color.

When it comes to communication, Audio-Technica has equipped the ATH-TWX7 earbuds with MEMS microphones in each earpiece. These microphones utilize beamforming technology to enhance voice clarity during phone calls and video meetings, even in noisy environments. Users can switch between two phone call modes - Natural for quieter settings and Noise Reduction for noisy environments.

Comfort and longevity are key factors for any wireless earbuds, and the ATH-TWX7 does not disappoint. These wireless earbuds offer a secure and comfortable fit, ensuring they stay in place during various activities. With up to 6.5 hours of playback time on a single charge, users can enjoy extended listening sessions. 

The included charging case provides an additional 20 hours of backup charge, making these earbuds ideal for on-the-go use. Furthermore, the ATH-TWX7 wireless earbuds have an IPX4 water-resistant rating, meaning it is capable of withstanding light rain or sweat during workouts.

Audio-Technica ATH-TWX7 Earbuds in Ash Black color.

Audio-Technica has also introduced the Connect app, which provides users with additional customization options. The app allows for low-latency mode, ambience control, EQ adjustments, touch sensor settings, and more, which should undoubtedly enhance the overall user experience.

In terms of audio compatibility, the ATH-TWX7 wireless earbuds support SBC, AAC, and LDAC codecs, which should ensure high-quality audio playback on both iOS and Android devices. The inclusion of Bluetooth Multipoint connectivity allows users to simultaneously connect two devices, offering greater flexibility for multitasking.

Notably, Audio-Technica has prioritized sustainability with the packaging of the ATH-TWX7 earbuds. The eco-friendly packaging eliminates the use of plastic, and even the charging case is housed in an unbleached cotton bag, aligning with the brand's commitment to environmentally conscious practices.

ATH-TWX7 wireless earbuds main features:

  • MEMS (micro-electromechanical system) microphones in both earbuds.
  • Beamforming technology and two selectable call modes: Natural and Noise-Reduction.
  • Call test function lets users check the tone and clarity of their voice at any time.
  • Microphones can be muted during calls via built-in controls on earbuds.
  • Soundscape function plays relaxing sounds for masking noise.
  • Ambience control (noise-cancelling, hear-through, talk-through) for music
  • playback and calls.
  • 5.8mm high-resolution drivers for extended high-frequency range.
  • LDAC codec compatibility for playback of 24-bit/96 kHz audio files.
  • Private Timer function for advanced personal time management.
  • Multipoint pairing for two Bluetooth devices at once.

The ATH-TWX7 wireless earbuds are available in Ash Black and Rich White finishes, with an exclusive Stone Gray colorway available exclusively through the Audio-Technica official website. 

Priced at £190 / €219 or $199, the ATH-TWX7 wireless earbuds are competitively positioned in the market. Available now, these wireless earbuds offer a compelling choice for consumers looking for a blend of high-end audio quality, advanced features, and sustainable practices.

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