AdAge.com reports that Best Buy is launching a multi-channel network, adding the title of publisher to the Big Box retailer's repertoire. The new network is called Best Buy On.
The new network will feature original content that ranges from how-to videos, gift guides, new technology primes, and even behind-the-scenes looks at movies. Best Buy On features a website, which is being called an "online magazine" by the company, and a massive in-store component. Best Buy On will be broadcast on screens within the store locations in the television, mobile, and portable entertainment sections.