Published On: January 5, 2011

Best Buy Launches Its Own Network

Published On: January 5, 2011

Best Buy Launches Its Own Network

Okay, we all know that the Buy More on Chuck is supposed to be Best Buy, but Chuck is just one show, not a whole network, and besides, it's fictional. However, in the real world, Best Buy is actually launching a multi-channel network, according to AdAge.com.

Best_Buy_Network.gif

AdAge.com reports that Best Buy is launching a multi-channel network, adding the title of publisher to the Big Box retailer's repertoire. The new network is called Best Buy On.

Additional Resources
• Find a plasma HDTV to watch Best Buy On's programming.
• Read more industry trade news from HomeTheaterReview.com.
• See the original AdAge.com article.

The new network will feature original content that ranges from how-to videos, gift guides, new technology primes, and even behind-the-scenes looks at movies. Best Buy On features a website, which is being called an "online magazine" by the company, and a massive in-store component. Best Buy On will be broadcast on screens within the store locations in the television, mobile, and portable entertainment sections.

Best_Buy_Network.gif

Apparently the project has been in soft launch since 2009. During the time between then and now, Best Buy worked to establish an internal advertising and editorial team, create relationships with media buyers and advertisers like Sony and Procter & Gamble, as well as investing in new screens and online video players.

The hard launch of the network comes just in time for CES 2011 and Best Buy On will be taking complete advantage of this timing, as they will be broadcasting from the MGM Grand in Las Vegas during CES.

Best Buy isn't fooling around with this initiative. The network is already deployed in 98% of the companies 1,100 stores and Proctor & Gamble, Swiffer, Tide, Duracell, Braun, Sony, and Canon have all already signed on to advertise on Best Buy On. It's a bold strategy that could give Best Buy even more dominance in the consumer electronics world.

Additional Resources
• Find a plasma HDTV to watch Best Buy On's programming.
• Read more industry trade news from HomeTheaterReview.com.
• See the original AdAge.com article.

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