Brad Marcus' BetterCables.com is a leader in direct to the consumer audiophile and home theater cables. All cables are designed and built in-house.
BetterCables, founded in 1999, sells direct to the consumer, in theory offering price savings over buying cables retail. Most BetterCables cables sport the company's trademark red and black color theme.
Notable products include the BetterCables Silver Serpent HDMI cable, Premium III speaker cables, and the Silver Serpent Anniversary Edition audio interconnect cables.