Blue and Bright Sell More Video

By |

BlueEqualsBright.gifWhen you buy a Mac such as a Macbook Pro or an iMac or a Mac Pro you get for all intents and purposes a video calibration "wizard" that literally walks you through the process of setting up your monitors so that you have a chance of getting your computer monitors to look as good as they possibly can. Somehow your state-of-the-art $3,000 3D LED backlit LCD HDTV can't give you the same level of calibration or ease of use. The reason for this is that the video companies know what you want from video and are going to ship millions of their HDTVs pre-set to give you what you want even if you don't know it.

In case you didn't know it - you want blue. For me, blue is my favorite color. I wear Oliver Peoples blue-tinted glasses with a slight prescription as I like walking around with a hue of my favorite color while strolling the streets of Beverly Hills - and amazingly HDTVs are sold to us the same way. Knowing that the big box retailers sell television sets under the halogen lights of their not-so-personal stores, they ship their sets to "push blue" knowing full well that the human eye views blue more favorably than other colors. They know that humans see blue as brighter. Need more proof? How about laundry detergent? They push blue there to make your dirty underwear seem more "bright" (for lack of a better term). Car manufacturers know this trick too as they make their headlights look more blue, which increases the effect of a brighter headlight. Anyone with Xenon headlights knows the pleasure of driving in a "tennis court" thanks to these high end headlights, but without question - they push blue just like your HDTV in the store.

Today more than ever, video enthusiasts need to get their HDTVs calibrated. I recommend professional calibration from a top dealer, installer or Imaging Science Foundation expert. As an ISF school dropout myself, I realized that I could possibly learn much but not all that I needed to make a modern HDTV really shine. The art/science of calibrating one of today's best HDTVs is something that requires skill, education and most importantly - practice. That's why I fly in a top ISF calibrator from New York - a full 3,000 miles away in Los Angeles - to make my HDTVs look their best. You won't need to look that far. Whether you use a calibration Blu-ray or a professional calibrator, you will want to try to get SMPTE standards for your HDTV even if you think blue looks better in the short term. Pushing blue is for your trendy sunglasses - not your $10,000 HDTV or 1080p video projector. McDonalds makes your food taste salty because they know you like it better that way, but that doesn't mean that you should cook like that at home. The same goes for your video. Strive for broadcast standards. It's better for you and your overall video performance no matter what tricks video companies use to try to sell millions of flat HDTVs to the masses.

  • Comment on this article

Post a Comment
comments powered by Disqus

Latest Feature News Stories

Jan 06
JRW Publishing Company Purchases and from Luxury Publishing Group Minneapolis, MN - January 6, 2020 - JRW Publishing Company has acquired two industry leading specialty consumer electronics publications from...
JRW Publishing Company Purchases and from Luxury Publishing Group

Jan 06
What Will the Next Decade of Home Theater Look Like? Doesn't 2020 sound amazingly futuristic when you say it out loud? Looking back, home theater as a hobby has come...
What Will the Next Decade of Home Theater Look Like?

Dec 30
My Home Theater New Year's Resolutions Dennis Burger shares five ways in which he resolves to make improvements in his home theater experience and in his role as a gear reviewer in the coming year.
My Home Theater New Year's Resolutions

Dec 23
HomeTheaterReview's Home Video Projector Buyer's Guide I've been an avid video projector enthusiast for fifteen years now, and in that time, I've been astonished by the...
HomeTheaterReview's Home Video Projector Buyer's Guide

Dec 16
Home Cinema's Streaming Future Is Now No subject enflames our most vocal commentariat quite so much as streaming video. That's equal parts sad and ironic, given that some of the most compelling home cinema demo material right now exists only in the streaming domain.
Home Cinema's Streaming Future Is Now