Published On: September 27, 2008

BOSTON ACOUSTICS REVAMPS WEB SITE

Published On: September 27, 2008

BOSTON ACOUSTICS REVAMPS WEB SITE

Consumer and Channel Partner Visitors Can Use Interactive Tools to Explore and Discover Boston Acoustics Products. Boston Acoustics® , Inc., manufacturer of loudspeakers, has revamped its web site. The new site (www.bostonacoustics.com) reflects Boston Acoustics' "Play Smart•" attitude and branding...

Consumer and Channel Partner Visitors Can Use Interactive Tools to Explore and Discover Boston Acoustics Products.

Boston Acoustics® , Inc., manufacturer of loudspeakers, has revamped its web site. The new site (www.bostonacoustics.com) reflects Boston Acoustics' "Play Smart•" attitude and branding initiative, inviting visitors to explore the many different lifestyle options and products offered by the company.

The new Boston Acoustics site is designed to involve visitors in a customized experience. For example, visitors are posed the question: "Where Do You Want to Play?" They may then respond to choices including "living room," "bedroom," "home office," "kitchen," or "outdoors." Once they make their selection they're transported to an area that spotlights different Boston Acoustics speakers and entertainment products geared toward that area of the home. To further tailor their search to suit their specific needs, users are asked to answer additional multiple choice questions such as "How big is your room?". "What will you play most often? (movies, TV, music or games)", and more.

The site allows visitors to explore the many lifestyle-oriented features and capabilities of Boston Acoustics' full range of products, including its line of installed speakers. Visitors can use the site to discover, for instance, the new Vista Series loudspeakers, the Horizon i-DS2 iPod® Speaker System, the SoundWare speakers, and the TVee Model Two Television Entertainment Enhancement System. In addition, visitors can explore the company's new concept in customizable loudspeaker design, the Personal Options Plan (P.O.P.), which allows users to tailor the look of many Boston Acoustics products to match personal style and décor choices using different colored customizable grilles.

Custom Integrator Friendly

Boston Acoustics' many professional custom integration customers will also find the new site to be a resource that can help them select the ideal products to suit their customers' needs. Detailed information about the company's many in-wall and in-ceiling speakers is prominent and easy to access, with detailed information about how they can be used to create customized systems for all indoor and outdoor applications. Included with the site's information reservoir is a "Service & Support" section that provides Tech Support, as well as FAQ's, Product Manuals, Application Guides, and much more.

Phil Cohn, Boston Acoustics Senior Vice President of Sales and Marketing, noted: "Our new site is geared to satisfy the needs of both interested consumers, as well as our dedicated base of custom installers. To this end, we not only include a wide range of easy-to-navigate site features that engage visitors and encourage them to explore, but the rich information resource provides our channel partners with all the information they need to help grow their business with Boston Acoustics."

Boston Acoustics Sr. Vice President & General Manager Eli Harary, noted: "In redesigning our web site we made it a top priority to create a special kind of online destination that would really allow our customers to imagine how Boston Acoustics can fit into their lives and provide them with more enjoyment. Boston Acoustics today is not only about great sound - it's also about new ways to incorporate this great sound into your home and into your life, both indoors and outdoors. With its fun interactive features and easily browsed product information, our new site embodies the Boston Acoustics 'Play Smart' attitude and helps people gain a better and more personal understanding of our products and what we're all about."

For more information on the company's full range of products, please visit www.BostonAcoustics.com.

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