Bowers & Wilkins, the esteemed British audio brand, has joined forces once again with McLaren Automotive to unveil the Zeppelin McLaren Edition Wireless Speaker. This latest iteration of the Zeppelin, originally introduced in 2007, marks a celebration of the enduring partnership between these two performance-driven brands and commemorates McLaren's 60th anniversary.
The Zeppelin, initially known for its distinctive "zeppelin" shaped design, has evolved over the years. Originally launched as an iPod dock and speaker, it has since transformed into a cutting-edge wireless streaming speaker.
The latest version, equipped with multi-room capability and compatibility with streaming services such as Amazon Music, Amazon Music HD, and Pandora (available in North America only), underscores Bowers & Wilkins' commitment to keeping pace with the evolving audio landscape.
The McLaren Edition takes the Zeppelin to new heights with a Galvanic Grey and Papaya Orange finish, drawing inspiration from McLaren Automotive's design ethos. This edition not only delivers premium sound quality but also boasts a visually striking aesthetic, featuring racing livery-inspired colors that pay homage to McLaren's legacy. The inclusion of a Speedy Kiwi on the rear of the product further emphasizes the connection to Bruce McLaren's pioneering vision.
The collaboration between Bowers & Wilkins and McLaren is not a novelty; it extends beyond the Zeppelin McLaren Edition. Since 2015, Bowers & Wilkins has been the driving force behind the audio systems found in McLaren Automotive’s supercars and hypercars. The technical synergy between the two brands, coupled with shared values of delivering top-tier performance, has resulted in an audio experience that complements the precision and power of McLaren vehicles.
Dan Shepherd, VP of Licensing & Partnerships for Bowers & Wilkins said: “I am thrilled to introduce the latest addition to our expanding product portfolio developed in collaboration with our partners at McLaren Automotive. The Zeppelin McLaren Edition joins the highly successful Px8 McLaren Edition, creating a uniquely appealing and innovative wireless product range that I’m sure will find eager buyers amongst both fans of McLaren and fans of Bowers & Wilkins alike.”
The Zeppelin McLaren Edition is not just about aesthetics. It boasts reference-quality drive unit technologies arranged strategically for optimal performance. With 240W of amplification, the Zeppelin delivers room-filling stereo sound, setting a high bar in the premium tabletop audio space.
To coincide with the launch of the McLaren Edition, Bowers & Wilkins introduces wireless multi-room capability and expands its streaming services via the Music App. This feature extends to all compatible Zeppelins, enhancing user convenience and flexibility in configuring their wireless speaker systems.
The Bowers & Wilkins Zeppelin McLaren Edition is now available for purchase starting October 11, 2023, with a price tag of $899. You can find it on the Bowers & Wilkins website and selected retailers. For those who want to own a piece of history and celebrate McLaren's 60th anniversary, the limited-edition 60th Anniversary model will be exclusively available at select McLaren dealerships worldwide.