CEA Ends Tech Enthusiast Program

By |

CEA Ends Tech Enthusiast Program


CEA_Tech_Enthusiast_logo_V2.gifThe Consumer Electronics Association (CEA) recently announced that the Tech Enthusiast (TE) program will be discontinued. CEA also announced a redesign of its website, CE.org, which will become home in 2012 to the original consumer content originally housed on the TE website. CEA's Tech Enthusiast program was a paid membership category within CEA designed for individuals, whereas the new CE.org will offer free access.

Additional Resources
• Read more industry trade news from HomeTheaterReview.com.
• Learn about CEA's Declaration of Innovation.

"CEA walks the talk and takes risks to innovate. Sometimes we fail and we learn from it and move forward. The TE program did not attract the large numbers we needed to make it viable so we are discontinuing it," said Gary Shapiro, president and CEO, CEA. "At the same time, we understand consumers want tech information and we are pleased to be implementing a free consumer portal on CE.org. CEA remains focused on providing the highest quality service to its more than 2,000 corporate members and on producing the world's largest technology tradeshow, the International CES."

CEA has stopped accepting new members or partners for the TE program. The membership site, CEAte.org, will remain live through January 31, 2012, after which it will be discontinued. TE members who still have an active membership as of February 1, 2012 will be provided a refund of their membership fee. Tech Enthusiast members with questions can contact membership@CEAtechenthusiast.com.

To provide consumers information and other content about consumer electronics, CEA is redesigning its homepage, CE.org to include a free consumer portal. CEA will transition the content that was on CEAte.org to the redesigned CE.org.
  • Comment on this article

Post a Comment
comments powered by Disqus

Latest Industry Trade News

Sep 18
CEDIA 2017 Show Wrap-up The annual CEDIA Expo--which celebrates high-end home theater, whole-house AV, and all things custom-oriented--took place recently in San Diego. Adrienne Maxwell and Dennis Burger discuss the latest trends and new products on display.
CEDIA 2017 Show Wrap-up

Sep 11
Do You Own an AV Boat Anchor? AV technology is always advancing (sometimes quite quickly), and that means some pieces of gear inevitably get left behind. Do you own a product that became obsolete far sooner than you would've preferred?
Do You Own an AV Boat Anchor?

Sep 04
Why Aren't There More Negative AV Reviews? One question we get from some of our most loyal readers is, "How come there aren't more negative reviews on the website?" Jerry Del Colliano answers this question and gives more insight into our review process.
Why Aren't There More Negative AV Reviews?

Aug 28
MartinLogan Ends Online Partnership with Amazon and Other Retailers MartinLogan has announced that the company will no longer sell its products through Amazon.com and other current online retailers. The...
MartinLogan Ends Online Partnership with Amazon and Other Retailers

Aug 27
Have You Attended a Listening Event Recently? Looking for a pressure-free way to audition the latest AV gear? Check to see if your local specialty retailer hosts regular listening or AV demo events. Adrienne Maxwell describes a recent event she attended at Colorado's ListenUp store.
Have You Attended a Listening Event Recently?