The Consumer Electronics Association (CEA) recently released a new study exploring the demand for high-quality audio electronics across a broad array of consumers. The study found that four in ten (39%) consumers with at least a moderate interest in audio are willing to pay more for high-quality audio electronics equipment.Additional Resources
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The CEA study, Notions of Quality: Audio Expectations of Consumers
, also found consumers have varying opinions on which content formats provide the best sound quality
. For example, 43 percent of consumers consider FM radio to provide superior sound quality while a similar number (46 percent) consider the audio from HDTVs to be high quality.
The study, Notions of Quality: Audio Expectations of Consumers
was conducted between June 16 - 25, 2011. It was designed and formulated by CEA Market Research, reportedly the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry.