The Consumer Electronics Association (CEA) recently released a new study exploring the demand for high-quality audio electronics across a broad array of consumers. The study found that four in ten (39%) consumers with at least a moderate interest in audio are willing to pay more for high-quality audio electronics equipment.
The CEA study, Notions of Quality: Audio Expectations of Consumers, also found consumers have varying opinions on which content formats provide the best sound quality. For example, 43 percent of consumers consider FM radio to provide superior sound quality while a similar number (46 percent) consider the audio from HDTVs to be high quality.
The study, Notions of Quality: Audio Expectations of Consumers was conducted between June 16 – 25, 2011. It was designed and formulated by CEA Market Research, reportedly the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry.