CEA Study Finds That US Households Spend More Than $1,100 Annually on Electronics

By |


CEA-Logo.gifThe average U.S. household spent $1,179 on consumer electronics (CE) products in the past 12 months, according to a new study released today by the Consumer Electronics Association (CEA). CEA's 13th Annual Household CE Ownership and Market Potential Study found that the average household spent $201 less on CE devices in the past year compared to the year before.

Additional Resources
• Read more industry trade news from HomeTheaterReview.com.
• See industry commentary in our Feature News section.

The average adult spent $652 on CE products in the past 12 months, down from $794 the 12 months before. Women spent, on average, $520 on CE, down $111 from last year's study. Men reported personally spending $793, down $176 from the 12 months before. The average household reports owning 24 discrete CE products, down slightly from 25 devices last year.

The 13th Annual Household CE Ownership and Market Potential Study also found that video products continue to be the most-owned CE device. Forty percent of televisions in U.S. households are HDTVs with LCD TVs the preferred choice. Internet-connected TVs and 3DTVs, both included in the study for the first time this year, are two new products driving video growth. In particular, broadband-enabled TVs are expected to have a quick uptake with 10 percent of consumers planning to purchase an Internet-connected TV in the next year.

Household penetration for LCD TVs grew the most of any CE device over the past 12 months as well, growing 12 percent year-over-year. Wireless CE products also gained momentum among U.S. households. Ownership of eReaders doubled to 13 percent over the past 12 months. Additionally, more than one-third of households now own a smartphone and almost one in 10 households own a tablet computer. These products are expected to see increased penetration in the marketplace this year as they were among the top devices consumers intend to purchase.

The study also showed that households are increasingly streaming video content through their devices. Subscriptions to movie rental services experienced a 40 percent growth year-over-year. With more than 28 million subscribers, content providers have enabled access to services directly through displays, game consoles and other set-top boxes connected to the Internet. Greater broadband access will continue to increase streaming video subscriptions.


  • Comment on this article

Post a Comment
comments powered by Disqus

Latest Industry Trade News

Oct 15
Ten Reasons Why Brick-and-Mortar AV Stores Aren't Going Away Anytime Soon It's not dead yet. Heck, it's barely even resting. Jeff Berman digs into ten advantages that brick-and-mortar AV retail has over online.
Ten Reasons Why Brick-and-Mortar AV Stores Aren't Going Away Anytime Soon

Aug 16
New Audiophile Show Coming to Tampa in February 2019 The Florida Audio Expo just announced its inaugural show. This show will be held on Friday February 8th through Sunday...
New Audiophile Show Coming to Tampa in February 2019

Aug 13
Onkyo To Distribute TEAC in Americas Onkyo just announced it has acquired exclusive distribution rights to market and distribute TEAC home audio products in the U.S....
Onkyo To Distribute TEAC in Americas

Jun 25
The Impact of Trump's Tariffs & Tax Cuts on the CE Industry We don't make a habit of discussing politics here at Home Theater Review, but new tariffs and tax cuts stand to have an enormous effect on our industry.
The Impact of Trump's Tariffs & Tax Cuts on the CE Industry

May 28
With Prices Falling, Why Aren't More People Getting Into Specialty Audio? You can get higher-quality audio products for less money than ever before. Why then, wonders Jerry Del Colliano, isn't that increasing demand?
With Prices Falling, Why Aren't More People Getting Into Specialty Audio?