CEA Study Finds That US Households Spend More Than $1,100 Annually on Electronics

By |


CEA-Logo.gifThe average U.S. household spent $1,179 on consumer electronics (CE) products in the past 12 months, according to a new study released today by the Consumer Electronics Association (CEA). CEA's 13th Annual Household CE Ownership and Market Potential Study found that the average household spent $201 less on CE devices in the past year compared to the year before.

Additional Resources
• Read more industry trade news from HomeTheaterReview.com.
• See industry commentary in our Feature News section.

The average adult spent $652 on CE products in the past 12 months, down from $794 the 12 months before. Women spent, on average, $520 on CE, down $111 from last year's study. Men reported personally spending $793, down $176 from the 12 months before. The average household reports owning 24 discrete CE products, down slightly from 25 devices last year.

The 13th Annual Household CE Ownership and Market Potential Study also found that video products continue to be the most-owned CE device. Forty percent of televisions in U.S. households are HDTVs with LCD TVs the preferred choice. Internet-connected TVs and 3DTVs, both included in the study for the first time this year, are two new products driving video growth. In particular, broadband-enabled TVs are expected to have a quick uptake with 10 percent of consumers planning to purchase an Internet-connected TV in the next year.

Household penetration for LCD TVs grew the most of any CE device over the past 12 months as well, growing 12 percent year-over-year. Wireless CE products also gained momentum among U.S. households. Ownership of eReaders doubled to 13 percent over the past 12 months. Additionally, more than one-third of households now own a smartphone and almost one in 10 households own a tablet computer. These products are expected to see increased penetration in the marketplace this year as they were among the top devices consumers intend to purchase.

The study also showed that households are increasingly streaming video content through their devices. Subscriptions to movie rental services experienced a 40 percent growth year-over-year. With more than 28 million subscribers, content providers have enabled access to services directly through displays, game consoles and other set-top boxes connected to the Internet. Greater broadband access will continue to increase streaming video subscriptions.


  • Comment on this article

Post a Comment
comments powered by Disqus

Latest Industry Trade News

Mar 04
Would You Rather Have Big 4K or Smaller 8K? During my workday I talk with all sorts of people from every corner of the specialty audio/video industry. Public relations...
Would You Rather Have Big 4K or Smaller 8K?

Mar 01
Mohu Ups the Ante on Antenna Amplification with FirstStage The cord-cutting trend doesn't look to be slowing down anytime soon, but as more and more consumers opt for...
Mohu Ups the Ante on Antenna Amplification with FirstStage

Feb 19
Samsung Pulling the Plug on UHD Blu-ray This news comes to us rather circuitously. Our friends at The Digital Bits are reporting that, according to Forbes, Samsung...
Samsung Pulling the Plug on UHD Blu-ray

Feb 11
How Will a Potential 2019 Real Estate Recession Affect Specialty A/V? Those of us who've owned homes over the past decade have little to complain about in terms of our overall...
How Will a Potential 2019 Real Estate Recession Affect Specialty A/V?

Feb 04
Inventory and Experience Are the Only Way to Compete with Amazon Right before Christmas, we had a rare power outage here at my house. Thankfully my equipment racks are installed with...
Inventory and Experience Are the Only Way to Compete with Amazon