TWICE is reporting that Circuit City will soon make a comeback, both in an e-commerce form and in new retail stores. Global sourcing executive Ronny Shmoel acquired the brand last year and had hoped to open a prototype store in Dallas this month. That plan has been delayed, but Shmoel assured TWICE that the planned Circuit City revival is alive and well.
Six months ago global sourcing exec Ronny Shmoel announced plans to revive the Circuit City brand, which he acquired last year from Systemax.
At the time he projected a June opening for a Dallas prototype store, with an e-commerce site to follow. That's all still in the works Shmoel said in the following statement issued to TWICE; he and top lieutenant Albert Liniado are simply taking more time to get it right:
"A lot has changed since TWICE first broke the story back in January," Shmoel noted. "We could have easily leased a location, put some product in and opened the doors for business. Instead, we are taking our time to get this right.
"The response from our first announcement was overwhelming," he continued. "Our vendors are very excited about the project. We have people from every industry reaching out, offering their services to help us rebuild this brand.
To read the complete TWICE article, click here.
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