ComfortVu was created by Joseph Lee to meet a growing demand he noticed as owner of Lee Entertainment Systems, a successful home theater design and installation firm in Los Angeles. What Lee noticed was that the introduction of flat screen HDTVs had made people want to hang these televisions above their fireplaces. While an elegant solution from a interior design point of view, this placement made viewing awkward, forcing viewers to crane their neck up to watch the television.
And while several companies were making mounts for all kinds of situations, none seemed to be addressing this issue.
Lee took it upon himself to answer, which led to the creation of ComfortVu and the company's motorized mount.