Consumer Electronics See Online Sales Growth in Q2 2011

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Consumer Electronics See Online Sales Growth in Q2 2011


Amazon_AV_receiver_screenshot.jpgAccording to TWICE, consumer electronics, along with computer hardware and software, placed among the fastest growing online products during the second quarter of 2011.

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Research firm ComScore reported that online sales of consumer electronics and PC products grew at least 15 percent year over year.

The total US e-commerce sales of the three month period of the second quarter show a 14 percent growth, which represents an estimated $37.5 billion, which is good news for the consumer electronics industry.

"The second quarter of 2011 saw a continuation of this year's solid double-digit growth trends in online spending well ahead of the rate of growth in consumers' overall spending," said ComScore chairman Gian Fulgone. "As a result, it's clear that consumers are continuing to shift to the online channel, with almost $1 in every $10 of discretionary spending now occurring online."


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