Definitive Technology Debuts New Addition to Its Wireless Music Family

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Definitive-W7-White.jpgDefinitive Technology has added a new model to its line of Play-Fi wireless audio products....well, sort of. The company has introduced a white version of its $399 W7, for the shopper who desires a tabletop speaker with a more modern, stylish look than the traditional black box. The Wireless Music Family consists of the W7 and W9 tabletop speakers, the W Studio soundbar, and the W Adapt and W Amp modules to add legacy audio products to your Play-Fi system.

From Definitive Technology
Definitive Technology has announced the latest addition to its Wireless Collection: the W7 in white. Part of Definitive Technology's wireless music system of DTS Play-Fi connected speakers and products, the W7 in white is an ultra-compact and powerful audiophile-grade speaker that complements large and small spaces alike. The W7 in white is also a new color option to the existing and highly regarded W7 in black.

Inspired by modern home trends with clean edges and detailed aluminum finishes, the speaker features a cube-like design that provides discerning music listeners with exhilarating, room-filling sound. The W7 also allows users to stream high quality audio via Play-Fi technology anywhere or everywhere in the home from any mobile device, tablet or computer.

"The W7 not only adds class and style to any room in the home with its sleek and sophisticated aesthetic, it's a state-of-the-art wireless speaker solution for listeners who want incredible sound from a compact form-factor," said Joel Sietsema, director of brand management, Definitive Technology. "The entire Wireless Collection offers different products for specific home audio needs, and the W7 in white is the perfect example of a speaker that provides consumers with personalization because of its color, size and audio performance."

The W7 is an all-encompassing speaker that projects dynamic, full-range sound thanks to Definitive Technology's meticulous engineering. Featuring a unique "Tri-Polar" speaker configuration, the W7 has a four-inch mid/bass driver, two side-mounted bass radiators, two front-firing one-inch aluminum dome tweeters, and two side-firing one-inch aluminum dome tweeters, all lending to incredibly powerful sound that belie its small size. Additionally, as a component of the Wireless Collection, the W7 is designed to be part of a whole-home wireless music system or as a stand-alone wireless speaker.

Definitive Technology's W7 in white is now available for $399 on, and soon to be available at Magnolia locations inside Best Buy, as well as other fine retailers. To learn more about the W7 and Definitive Technology's Wireless Collection, please visit

Additional Resources
Can DTS Play-Fi Dethrone Sonos? at
Definitive Technology Sound Cylinder Bluetooth Speaker Reviewed at

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