It wouldn't be a Disney disc without a healthy allotment of self-promotion, and that's basically all you'll get in the Experience section. Like the accompanying "Visions: Inspired By Nature" disc, this section is designed to show off the fruits of your calibration labor, with attractive HD demo clips from movies like Toy Story, Up, Pirates of the Caribbean: At World's End, and The Prestige.
Disney's WOW calibration disc is definitely aimed at the end user, not the professional calibrator or reviewer looking for highly technical evaluation/calibration tools. It doesn't offer as many advanced options as DVE or Spears & Munsil, but it's more thorough than the Monster/ISF HDTV Calibration Wizard DVD. As a consumer-oriented disc, it does an excellent job meeting the needs of both the home theater novice and the home theater enthusiast who wants to go a little deeper into the setup process. Unless you really like to look at pretty pictures of nature, I recommend you save a few bucks and go with the single-disc Blu-ray copy of WOW. It can help ensure that you're getting the best performance out of every HDTV in the house.