As Black Friday approaches, Samsung has dropped a jaw-dropping early deal on one of the best TVs this year, the S95D OLED TV. Our Eric Walasek crowned the Samsung S95D the "new King of OLEDs," earning it an Editor's Choice award and our highest recommendation. This third-generation OLED from Samsung is setting new standards in picture quality, color accuracy, and gaming performance, and it's now available at a fantastic discount across multiple sizes.

With savings that are hard to ignore, the 55-inch model is down from $2,599.99 to $1,899.99, the 65-inch version from $3,399.99 to $2,299.99, and the massive 77-inch model from $4,599.99 to $3,499.99. Whether you're after a top-notch compact TV or the largest screen for an immersive home theater setup, this deal makes the S95D a standout choice.

Samsung’s S95D OLED is truly something special. The Quantum Dot OLED technology offers not only the deep blacks that OLED is famous for but also unrivaled brightness. When Eric tested it, he was struck by the TV’s sheer intensity. Even on the most demanding 4K Blu-ray titles, bright whites pop, and vibrant colors stay rich without losing detail, delivering a cinematic experience that feels as close to real life as you can get.

"In short, the S95D is the most impressive TV I've had the pleasure of testing in recent memory. It's pricey at $4599 for this 77" version ($3399 for the 65"), but if you're looking for the best picture quality money can buy right now, the S95D should be at the very top of your list." - Eric wrote in his review.

The S95D’s “OLED HDR Pro” feature optimizes brightness and contrast across a wide color spectrum, verified by Pantone for accuracy. Whether it's the bright scenes of an action movie or the subtle shades of a sunset, this TV knows how to bring out the drama in every pixel. Samsung’s advanced anti-glare technology also keeps distractions to a minimum, making this an ideal pick if your TV room has windows or other light sources that can wash out typical screens.

For gamers, the S95D brings an edge that’s rare to find in TVs. Samsung’s Motion Xcelerator technology pushes the refresh rate up to 144Hz, ensuring a smooth gaming experience that is nearly lag-free. 

With support for 4K at 120Hz and ALLM (Auto Low Latency Mode) for instant input response, this TV is designed for fluid motion that gamers can rely on in the heat of competition. The S95D’s HDR game mode also keeps input lag to an impressively low 9.8ms, so if you're looking for an OLED TV that keeps up with high-speed action, this is it.

And while Samsung TVs lack Dolby Vision, the S95D more than makes up for it by supporting HDR10, HLG, and HDR10+, Samsung’s proprietary dynamic HDR format. These formats still offer scene-by-scene adjustments for HDR content, ensuring that games and movies retain the intended picture quality.

Samsung’s “Real Depth Enhancer” adds to the immersive quality of the S95D by creating a sense of depth that feels remarkably natural. The technology mimics the way the human eye perceives depth, amplifying foreground contrast for an added dimensionality. Watching nature documentaries or immersive dramas on this TV almost feels like looking through a window rather than a screen.

Complementing this visual depth is Samsung’s sound technology. Equipped with Dolby Atmos and Object Tracking Sound+, the S95D’s audio feels dynamic and engaging. When an object moves on screen, the sound moves with it, bringing you closer to the action. For those who enjoy a full sensory experience, the combination of rich visuals and 3D audio makes this TV a dream for home theaters.

Samsung’s S95D isn’t just about the picture quality and sound; it also delivers a seamless smart TV experience. With the Samsung Tizen OS, you have quick access to all your streaming platforms and apps, along with voice assistants for effortless navigation. The S95D uses AI-based upscaling, converting lower-resolution content to nearly 4K quality, so your HD videos and even older content look sharp and vibrant on the big screen.

The AI-powered 4K upscaling and expert calibration make this TV ready to go straight out of the box. Samsung calibrates the S95D at the factory for color accuracy, so there’s no need to spend extra time fine-tuning the display settings.

This early Black Friday sale is a golden opportunity to invest in a top-tier OLED TV. The 55-inch model’s price is slashed by $700, the 65-inch by $1,100, and the 77-inch by a whopping $1,100. It’s rare to see discounts this deep on a model as highly rated as the S95D, so if you’ve been eyeing a premium OLED, now is the time to act.

With Samsung's S95D, you’re not only buying a screen but also elevating every movie night, game session, and binge-watch to something extraordinary. Don’t wait until Black Friday—grab one of these early deals and bring home the "new King of OLEDs" for a price that can’t be beat.