Published On: December 24, 2010

Electronics Were Big Hit During Black Friday

Published On: December 24, 2010

Electronics Were Big Hit During Black Friday

For those not so full of food and football that they couldn't move, going shopping is a prime American tradition on the day after Thanksgiving. TWICE.com reports that electronics retailers were some of the biggest beneficiaries of this ritual.

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TWICE.com reports that electronics were among the most popular items purchased during the Black Friday weekend. According to interim results from a new survey from the Consumer Electronics Association (CEA) and Caravan, consumers bought more electronics than last year.

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For more information on other, related topics, read our other articles: Consumer Confidence in Economy and Electronics Rises and CEA Welcomes in Consumers. There is more information available in our Industry Trade News section.

Among those who went shopping on Friday, 58 percent bought some type of consumer electronic product, second only to clothing.

In comparison, 54 percent of Americans purchased CE products during last year's Thanksgiving weekend. CEA's 17th Annual CE Holiday Purchase Patterns Study showed consumer electronics were among the most wanted gifts of any kind this holiday. On average, the study showed the average consumer will spend $232 on CE this year, up 5 percent from last year and the highest figure in the history of the study.

The most popular electronics shoppers purchased were portable MP3 players, video game consoles and accessories, and computers, including notebooks and tablets.

CEA is gathering more information with a complete report to follow.

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