4DX, the new immersive theater experience has made its way to the US. One 4DX-equipped theater now stand at the Regal Cinemas L.A. LIVE Stadium 14. For those who haven't already heard, 4DX features motion-controlled seats as well as light, wind, rain, fog, smoke and scent effects.
CJ 4DPlex, the South Korean company offering the world's first 4D technology-based cinema experience for feature films, launches its premium movie platform 4DX this weekend at Regal Cinemas L.A. LIVE Stadium 14 theater in partnership with L.A. LIVE and theater operators AEG. Beginning with the 10:30 p.m. PT showing of a major summer blockbuster on Thursday, June 26, movie fans in the U.S. will finally be able to connect with feature films using all five senses through an immersive experience that includes special effects such as motion, wind, bubbles, fog, lightning, and scents that enhance the visuals on-screen. Tickets for opening weekend are now on sale at www.lalive.com/4dx.
Last March at CinemaCon, the Las Vegas convention, CJ 4DPLEX presented the newest version of the technology including more realistic motion effects such as natural chair movement, an upgraded water system to stimulate rain, the ability to switch the water on or off and LED lights on the footrest for safety. And during the convention, the company announced a deal with AEG to bring the first 4DX technology in the United States.
Both 4DX and AEG are expecting a big win-win from the partnership. "Los Angeles was the natural choice for the first U.S. location to carry 4DX," said Byung Hwan Choi, CEO of CJ 4DPLEX. "With AEG, owner and host of the world's most exciting entertainment venues as our strategic partner, we are very much looking forward to welcoming our audiences to a moviegoing experience never before seen in the U.S."
"We have been impressed with 4DX' success in other parts of the world, and look forward to unveiling the technology at L.A. LIVE," said Nick Baker, Senior Vice President AEG Global Partnerships. "We are always looking for leading edge technology and innovative product and amenities to introduce at our entertainment destinations and, this will inspire and encourage people to descend upon L.A. LIVE."
This highly-anticipated launch has been supported by a cross-platform marketing campaign that has recently been rolled out across diverse media in Los Angeles, including posters on more than 50 city buses and radio advertisements targeting local Hispanic moviegoers on the 'Que Buena' channel. The company has also collaborated with CJ sibling brands such as Bibigo, a modern Korean restaurant, and Tous Les Jours, a bakery, in order to maximize synergy in raising awareness in the pre-launch stage. As well, the official 4DX trailer is being featured on Nokia Plaza L.A. LIVE's giant LED screens, and free tickets are being given away at random to visitors of the 4DX USA Facebook homepage (http://www.facebook.com/4dxusa).
The company is also generating positive word-of-mouth through a pre-launch presentation for major studio executives, a private screening for local VIPS, and a press screening.