First US 4DX Theater Opens

By |


image1-thumb-210xauto-12624.jpg4DX, the new immersive theater experience has made its way to the US. One 4DX-equipped theater now stand at the Regal Cinemas L.A. LIVE Stadium 14. For those who haven't already heard, 4DX features motion-controlled seats as well as light, wind, rain, fog, smoke and scent effects.

From 4DX
CJ 4DPlex, the South Korean company offering the world's first 4D technology-based cinema experience for feature films, launches its premium movie platform 4DX this weekend at Regal Cinemas L.A. LIVE Stadium 14 theater in partnership with L.A. LIVE and theater operators AEG. Beginning with the 10:30 p.m. PT showing of a major summer blockbuster on Thursday, June 26, movie fans in the U.S. will finally be able to connect with feature films using all five senses through an immersive experience that includes special effects such as motion, wind, bubbles, fog, lightning, and scents that enhance the visuals on-screen. Tickets for opening weekend are now on sale at www.lalive.com/4dx.

Last March at CinemaCon, the Las Vegas convention, CJ 4DPLEX presented the newest version of the technology including more realistic motion effects such as natural chair movement, an upgraded water system to stimulate rain, the ability to switch the water on or off and LED lights on the footrest for safety. And during the convention, the company announced a deal with AEG to bring the first 4DX technology in the United States.

Both 4DX and AEG are expecting a big win-win from the partnership. "Los Angeles was the natural choice for the first U.S. location to carry 4DX," said Byung Hwan Choi, CEO of CJ 4DPLEX. "With AEG, owner and host of the world's most exciting entertainment venues as our strategic partner, we are very much looking forward to welcoming our audiences to a moviegoing experience never before seen in the U.S."

"We have been impressed with 4DX' success in other parts of the world, and look forward to unveiling the technology at L.A. LIVE," said Nick Baker, Senior Vice President AEG Global Partnerships. "We are always looking for leading edge technology and innovative product and amenities to introduce at our entertainment destinations and, this will inspire and encourage people to descend upon L.A. LIVE."

This highly-anticipated launch has been supported by a cross-platform marketing campaign that has recently been rolled out across diverse media in Los Angeles, including posters on more than 50 city buses and radio advertisements targeting local Hispanic moviegoers on the 'Que Buena' channel. The company has also collaborated with CJ sibling brands such as Bibigo, a modern Korean restaurant, and Tous Les Jours, a bakery, in order to maximize synergy in raising awareness in the pre-launch stage. As well, the official 4DX trailer is being featured on Nokia Plaza L.A. LIVE's giant LED screens, and free tickets are being given away at random to visitors of the 4DX USA Facebook homepage (http://www.facebook.com/4dxusa).

The company is also generating positive word-of-mouth through a pre-launch presentation for major studio executives, a private screening for local VIPS, and a press screening.

Additional Resources


  • Comment on this article

Post a Comment
comments powered by Disqus

Latest News

Mar 21
Tidal iOS App Now Supports MQA If you're a Tidal user and iPhone owner and you've been bummed about the fact that the Tidal iOS app...
Tidal iOS App Now Supports MQA

Mar 19
JVC and Panasonic Join Forces to Make Big-Screen HDR Better New custom color profiles mean that tone mapping will be better than ever when you combine a JVC projector and Panasonic flagship UHD Blu-ray player.
JVC and Panasonic Join Forces to Make Big-Screen HDR Better

Mar 15
D'Agostino Announces New Momentum HD Preamplifier Dan D'Agostino Master Audio Systems has announced a majorly revamped version of its lauded Momentum Preamplifier, dubbed the Momentum HD....
D'Agostino Announces New Momentum HD Preamplifier

Mar 08
Bricasti Design Releases Model 3 DAC If you're unfamiliar with Bricasti Design, perhaps it's time to take a look back at Ben Shyman's review of the...
Bricasti Design Releases Model 3 DAC

Mar 05
PS Audio Introduces Stellar P3 AC Regenerator While PS Audio has offered a number of AC regenerators in the past, those products have all been part of...
PS Audio Introduces Stellar P3 AC Regenerator