Published On: February 27, 2024

Focal Naim North America Marks Milestone: 5 Years of Audio Excellence

Published On: February 27, 2024
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Focal Naim North America Marks Milestone: 5 Years of Audio Excellence

Focal Naim North America commemorates a significant milestone today, marking five years of delivering premium audio experiences amidst a challenging landscape.

Focal Naim North America Marks Milestone: 5 Years of Audio Excellence

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Focal Naim North America proudly marks its fifth anniversary of distributing premium audio products in the United States and Canada. Despite encountering economic headwinds compounded by the global pandemic, the subsidiary has recorded a commendable doubling of its business and a notable 30% increase in dealer partnerships, largely attributed to its success in the custom integration market with professional integrators, according to the company.

Since 2019, Focal Naim North America has consistently experienced robust growth and acclaim for its product launches, facilitating investments in new IT systems and the implementation of a B2B portal, which went live on January 3, 2024. These strategic investments are geared towards enhancing support for partners and customers, ensuring a seamless experience for all stakeholders, the company claims.

"As we commemorate our fifth anniversary in North America, we extend our gratitude for the trust and support bestowed upon us by our partners and customers," remarked Romain Vet, Vice President Sales and Marketing at Focal Naim North America. "We are unwavering in our commitment to delivering exceptional audio experiences and look forward to further enhancing our brand image, particularly with our flagship Utopia line."

Focal Naim North America Aria EVO X speakers.

A recent highlight for Focal Naim North America was the unveiling of the new Focal Aria Evo X speaker line on January 9, 2024, replacing the iconic Aria series. The launch of this new product line has already seen remarkable success, with over 1000 units sold within just 45 days, setting a new sales record in the history of Focal.

The Aria Evo X line comprises five speakers, each offering a distinct auditory experience:

Focal Aria Evo X N°3 and Center Speaker

Key features of the Aria Evo X speakers include:

  • TAM Tweeter: Incorporating Focal’s latest generation aluminum/magnesium ‘M’-shaped inverted dome tweeter for enhanced treble reproduction and precision.
  • TMD Midrange: Midrange speaker drivers with Tuned Mass Damper (TMD) technology for improved stability and dynamics, alongside revamped woofer magnets for enhanced low-frequency impact.
  • Flax Cone: Utilization of Flax Cone technology for a natural, immersive sound experience with clear vocals and defined bass.
  • Cabinet Construction: Ultra-rigid MDF with non-parallel side panels to minimize unwanted vibrations and ensure neutral sound reproduction.
  • Finishes: Available in three distinct color options – Black High Gloss, Prime Walnut, and Moss Green High Gloss.

Following its debut at the 2024 CES, the Aria Evo X speaker line is slated for availability starting February 2024 through Focal and Naim stores and authorized dealers, including World Wide Stereo.

Cédrick Boutonet, President of VerVent Audio Holding, echoed Vet's sentiments, stating, "I am thrilled to celebrate the remarkable success of Focal Naim in North America, underscoring our innovative brand strategy. Our Focal Powered by Naim stores have played a pivotal role in this journey, offering an unparalleled audio experience. This achievement, coupled with pioneering launches of high-end products, reaffirms our dedication to excellence and our mission to redefine the audio landscape globally."

In the future, Focal Naim North America promises to remain steadfast in its commitment to maintaining its leadership in high-fidelity audio solutions in America and Canada, focusing on product innovation, dealer and retail partnerships, and customer satisfaction.

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