Fox, Warner Bros, SanDisk, and Western Digital to Advance Digital Ownership of High Definition Movies

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Fox, Warner Bros, SanDisk, and Western Digital to Advance Digital Ownership of High Definition Movies


Project-Phenix.jpgTwentieth Century Fox Home Entertainment, Warner Bros. Home Entertainment Group, SanDisk, and Western Digital recently revealed "Project Phenix," an initiative to design an easier and faster way to organize, store, and move high definition digital movies and TV shows - including new releases in up to full 1080p quality - across multiple devices. In addition to local storage, the content will also be backed up via the UltraViolet industry standard as well as other cloud-based services.

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The project is being developed by the newly formed Secure Content Storage Association (SCSA). Established as an LLC, this coalition will create and license solutions that secure high definition and other premium copyright-protected content on local and portable hard drives, and flash memory products such as USB flash drives, SD cards and solid state disk drives (SSDs). Once content is downloaded to a hard drive or flash memory product, it could then be accessed, online or offline, on any SCSA-enabled device such as a connected TV, laptop, Blu-ray player, tablet, mobile phone or game console. The optimized content will be made easily available for purchase via digital download, digital files bundled with physical media, kiosks in retail stores, or other means of secure digital delivery.

The SCSA's solutions will be designed to work with the industry-backed UltraViolet (UV) ecosystem and aimed to complement other next-generation high definition content protection technologies already in the market such as Intel Insider. The SCSA expects to make its solutions widely available for license this year.
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