As part of its continued diversification into the music and audio lifestyle arena, Gibson Guitar Corp just announced a strategic partnership with Onkyo. Onkyo offers Gibson's newly-formed Pro Audio Division substantial technology resources. Gibson will provide Onkyo with its marketing resources and expertise. The result will be an ability to deliver a hopefully superior audio experience to the consumer.
Through this venture, Gibson will acquire a majority of Onkyo USA (Onkyo's exclusive distributor for North America and a distributor for Central and South America) and become the second largest shareholder in Onkyo Corporation. Gibson will make a strategic investment in the company, and Gibson Chairman and CEO Henry Juszkiewicz will be given a position on the Onkyo board of directors. Likewise, Onkyo will invest in Gibson, and CEO and President Munenori Otsuki will take a position on the company's Board of Directors. Together, the two entities will form a Hong Kong-based joint venture focusing on design and development of consumer audio products. Through this alliance, Onkyo USA becomes the latest addition to the Gibson Pro Audio division, which already includes KRK, Cerwin-Vega, and Stanton.
"Onkyo makes some of the world's best audio equipment, and this partnership will give Gibson the ability to bring a deeper and more enhanced audio experience to music lovers around the world," says Juszkiewicz. "While people may be listening to more music, they are listening to it primarily in a severely compressed format. The aural disparity between a real system and compressed sound is vast, and as a result, they are simply not hearing tremendously rich sounds. With Onkyo, our goal is to bring the same exceptional experience artists demand in the studio to a larger consumer base."
All agreements are subject to Japanese regulatory clearance, negotiation of definitive agreements and financing approvals of lenders.