FierceCable is reporting that HBO's à la carte streaming service will launch in April for a price of $15 per month. HBO first announced plans to offer an over-the-top solution back in October 2014, and the new service--reportedly dubbed HBO Now--will give people who do not subcribe to cable/satellite access to HBO programming via devices like the Apple TV or Roku player.
HBO's new à la carte service reportedly will be called "HBO Now," and it will launch next month, amid the April 12 season premiere of series hit Game of Thrones, with a $15-a-month price tag.
International Business Times plied these specifics to the rampant outside speculation surrounding the highly anticipated SVOD service, citing unnamed inside sources.
According to IBT, Time Warner Inc.-owned HBO is in talks with Apple to make the Apple TV streaming device core to its launch plans. Having been unable to fulfill its ambitious stated goals of launching its own streaming service, Apple is described in the report as an enthusiastic potential partner for HBO.
HBO would also rely on other device makers/service providers--Roku, Microsoft, Sony, Amazon--to help distribute and promote the new service.
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