HDTV Sales Down 10%, Apple Absent

By |


13.01.23-Apple_TV_Interface.jpgDespite the huge success of Apple TV, Apple still doesn't have a true Apple-branded television set ready for market, although rumors of said iTV still exist. In related (?) news, overall sales of HDTVs are down by up to 9 percent in North America. This could be a sign that most people are happy with the size and quality of their long-lasting 1080p HDTVs and are in no rush to upgrade.

From Apple Insider

Whispers of an Apple-branded television set gained steam during what IHS consumer devices analyst Jusy Hong recently described as "a golden period of tremendous growth" in the industry between 2009 and 2011, but have gradually petered out over the last two years as consumers who replaced their aging CRT sets with new LCD or Plasma devices see little reason to upgrade again in the midst of a worldwide economic slowdown.

The decline has affected both traditional and emerging markets, with sales off by as much as 9 percent in North America, 4 percent in Western Europe, 7 percent in Asia, and 14 percent in Eastern Europe. Along with the television industry's famously low margins, the recent slowdown could go a long way toward explaining the change in tone surrounding Apple's plans for the living room. 
Rumors of an iTV have give way in recent months to whispers of an updated Apple TV.
Many industry insiders and Apple watchers now expect the Cupertino, Calif.-based company to make its living room play with an expansion of the existing Apple TV streaming device. Sales of the Apple TV grew 80 percent in 2013 as cost-conscious consumers increasingly drop expensive monthly cable subscriptions in favor of lower-cost streaming options, and many appear happy to relegate their high-definition television sets to "dumb display" status. 

Apple appears poised to take advantage of that consumer momentum, with new hardware and content partnerships on the horizon. A February report suggested that a refreshed Apple TV could be unveiled as early as April, with an upgraded processor and a new user interface that would make it easier to discover new content. 

The report also indicated that Apple was in negotiations with cable giant Time Warner to add live television content, though it is uncler how the recently-announced merger between Time Warner and fellow cable company Comcast would affect those negotiations. Apple has shown a willingness to bypass cable providers in the past, bringing on former Hulu marketing and distribution chief Pete Distad to lead negotiations with content owners like ESPN and HBO and could return to that tack should a cable deal fall through.

Additional Resources

 


  • Comment on this article

Post a Comment
comments powered by Disqus

Latest News

Jun 21
Magico Expands A-Series Lineup with New Center, Bookshelf, and Subwoofer The A1, ACC, and ASUB are scheduled for release in the third quarter of this year, and expand on the capabilities of the existing A3 floorstanfer.
Magico Expands A-Series Lineup with New Center, Bookshelf, and Subwoofer

Jun 20
Marantz Announces Two New AV Receivers with Atmos Virtualization The parade of new 2019-model receivers continues to roll out, and the most current float to pass by our spot...
Marantz Announces Two New AV Receivers with Atmos Virtualization

Jun 18
Denon Introduces DRA-800H Hi-Fi Stereo Network Receiver Looking to build a fully featured home AV system with source selection and upgraded sound, but not necessarily interested in...
Denon Introduces DRA-800H Hi-Fi Stereo Network Receiver

Jun 07
Dan D'Agostino Master Audio Systems Debuts Progression Integrated Amplifier at T.H.E. Entertainment Show Dan D'Agostino Master Audio Systems has announced the upcoming release of its new Progression Integrated Amplifier, a 2 x 200W...
Dan D'Agostino Master Audio Systems Debuts Progression Integrated Amplifier at T.H.E. Entertainment Show

Jun 06
Cambridge Audio Announces New Budget-Priced AX Series Components Cambridge Audio announced this week the introduction of a new range of audiophile separates designed to deliver hi-fi performance on...
Cambridge Audio Announces New Budget-Priced AX Series Components