If you’ve been thinking about upgrading your TV this year, Hisense might have just made your decision a whole lot harder—in the best way possible. The company has unveiled its 2025 ULED TV lineup, and this year’s models are all about big screens, AI-powered picture enhancements, and high refresh rates for gaming. With screen sizes now reaching 100 inches, Hisense is going all-in on larger-than-life home entertainment.
But there’s more to the U6, U7, U8, and U9 series than just size. Hisense is focusing on AI-driven image processing to automatically fine-tune color, contrast, and motion, meaning you don’t have to spend time tweaking settings. They’re also ditching their own VIDAA smart platform in favor of Google TV or Fire TV, making navigation and streaming easier than ever.
So, what’s new in each model? Let’s break it down.
The U9 Series remains Hisense’s flagship ULED model, now available in 65-inch, 75-inch, and 85-inch sizes. The standout feature of this series is its Hi-View AI Engine X, the same processor found in Hisense’s ultra-premium ULED X lineup.
This AI-driven system enhances brightness, contrast, and color accuracy in real time while also improving 4K upscaling for non-4K content. If you want the best picture quality Hisense offers, this is the one to watch.
Other features include:
The U9 Series is positioned as a bridge between high-end and ultra-premium TVs, offering advanced local dimming, peak brightness improvements, and a native high refresh rate that caters to both movie lovers and gamers. If you’re looking for a cinema-like experience in your living room, the U9 Series looks like it's built to deliver it.
The U8 Series is one step down from the U9, but it still brings some serious firepower—especially when it comes to brightness. Hisense claims it can hit a blinding 5000 nits making it one of the brightest TVs on the market.
What else does it offer?
Hisense is targeting home entertainment enthusiasts with this model, offering premium features at a lower price than flagship OLED or MicroLED alternatives. It looks like a solid mid-to-high-end option for anyone who wants a bright, high-performance TV without going all the way to the U9.
Hisense is calling the U7 Series the "Game Changer," and for good reason. It packs in a 165Hz refresh rate, VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode), and Dolby Vision Gaming—all designed to make games look and feel smoother.
Other key features:
It’s also one of the most affordable models in the lineup, with a sub-$1,000 price tag for the smaller sizes. If you’re a gamer or a sports fan who wants fast response times and smooth visuals without spending a fortune, this could be your best bet.
The U6 Series is Hisense’s entry-level ULED model, but it still comes with some impressive features and sizes from 55 to 100 inches. This year, Hisense has switched it over to Amazon’s Fire TV platform, so if you’re an Alexa fan, this could be a good fit.
Here’s what you get:
If you’re looking for a big screen at a budget-friendly price, the U6 Series offers Mini-LED brightness, solid gaming features, and a familiar Fire TV interface.
For 2025, Hisense is moving away from VIDAA (its proprietary smart TV system) in the U.S. market, opting for Google TV on the U9, U8, and U7 models and Amazon Fire TV on the U6 Series. This change means better app compatibility, smoother navigation, and support for major voice assistants:
Other connectivity features include Wi-Fi 6E, HDMI eARC, and advanced sound processing for Dolby Atmos and DTS:X.
Pricing and release dates haven’t been announced yet, but these TVs are expected to launch later this year.
