In July, Hulu launched the Hulu Plus subscription to a somewhat tepid response. The price of $9.99 per month was overpriced for what was being offered. The service gained value when Hulu Plus expanded to the iPhone and iPad but $9.99 still seemed over priced to many. The grumblings of price have not gone unheard by Hulu and the company recently responded in a rather impressive way.
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For other related topics, read our other articles, Hulu Announces Pay Membership with Hulu Plus, Netflix Taps Dolby for Surround Sound Audio, and An Insider's Guide to Blu-ray/DVD Rental Services like Netflix, Blockbuster, and Redbox. You can learn more by visiting our Hulu brand page or our Movie News section.
First, the monthly price has been cut to $7.99 per month. Current subscribers will not be left in the cold on this price drop. They will receive credit for the difference between the two prices and the credit will be applied to the next billing cycle.
Hulu Plus has also expanded onto the Roku boxes and PlayStation 3 consoles with plans to be available on internet-connected Vizio, LG, and Panasonic Blu-ray players and HDTVs in the future. Also planned as future targeted devices are TiVo Premiere DVRS, the Xbox 360, and Western Digital's WD TV Live Hub media center and WD TV Live Plus network media player.
Hulu Plus will now offer every episode of new shows from ABC, FOX, and NBC.
Several incentives are also being offered to encourage new users to subscribe:
One free week trial for all new subscribers. Also, subscribers who joined during the initial launch will receive a credit for one week of Hulu Plus toward their next month's subscription.
Two free weeks of Hulu Plus for both current subscribers and friends they invite through the referral program that can be accessed through the referrals tab on the Hulu profile page.
11 weeks of free Hulu Plus with the purchase of a Sony BRAVIA television or Blu-ray player from now until January 31, 2010.
One free month of Hulu Plus with the purchase of a Roku device. The offer is available through December 15, 2010.
